Start with identifying what your main issues are, based on facts as far as possible. For example by conducting some Life Cycle Assessments. Then it is easier to agree on which the main problems are that need to be solved and to agree on concrete goals.

An unconventional way is to leverage on personal connections. Start by encouraging each member to share personal examples of how they integrate eco-friendly practices in their daily routines, like reducing food waste at home or biking to work. This personal connection fosters empathy and opens for innovative solutions, as the team sees sustainability not just as a policy, but as a shared responsibility that impacts their own lives.

When sustainability divides your team, seek harmony by first fostering open dialogue, encouraging all perspectives to be heard. Clarify the long-term benefits of sustainability, linking them to the company’s overall goals and values. Use data to back up the case for sustainability, demonstrating its positive impact on cost, reputation, and growth. Offer compromise by implementing gradual changes, allowing the team to adapt while balancing immediate priorities with long-term vision. Lastly, promote cross-functional collaboration, so each team member sees how their role contributes to both the financial and environmental success of the company.

To unify a team divided on sustainability strategies, start by reaffirming shared goals and objectively evaluating options using multi-criteria analysis. Facilitate inclusive workshops to discuss ideas, fostering empathy and identifying common ground. Consider neutral third-party mediation and propose pilot approaches to test strategies. This method combines objective analysis with inclusive dialogue and compromise.