Start with clarifying which data types team members need to prioritise. Quantitative data is central for tracking metrics and targets, while qualitative data brings depth to sustainability narratives. Different roles have varied focuses—accountants value figures, while communications seeks impactful storytelling. To bridge this, balance both perspectives, encourage mutual understanding, and, where relevant, align communications with sustainability regulations to ensure cohesive, compliant reporting.

To navigate conflicting perspectives on sustainability data interpretations, foster an inclusive and data-driven dialogue. Start by acknowledging diverse views and encouraging open discussion. Establish a shared understanding of sustainability goals and metrics aligned with global standards. Analyze data together, considering multiple perspectives and potential biases. Identify areas of agreement and disagreement, and address discrepancies through additional data collection or expert input. Develop a consensus-driven interpretation framework, focusing on insights rather than opinions. Regularly review and refine interpretations to ensure accuracy and relevance.

1. Establish a Common Baseline: Start by aligning on the data sources, definitions, and goals. Ensure everyone is clear on what each metric represents and why it matters. This shared foundation helps eliminate misunderstandings that often cause conflicting interpretations. 2. Encourage Open Discussion and Active Listening: Facilitate a discussion where each team member can share their interpretation and reasoning. Encourage active listening to foster respect and understanding of different viewpoints, which can help reveal valuable insights. 3. Invite Third-Party Validation or Benchmarking: When opinions vary widely, consider consulting industry standards, benchmarks, or a neutral third-party source to add context.

I encourage everyone to share their views and questions in a safe environment, ensuring all voices are heard. If disagreements persist, I consider bringing in a neutral mediator or expert who can clarify complex issues and help bridge gaps in understanding. Most importantly, I focus on our shared goals—reminding the team of our common objectives shifts our energy towards finding productive solutions rather than dwelling on differences. By fostering collaboration and understanding, we can navigate conflicts effectively and move forward together.

Navigating these conflicts will help to bring the team together but also develop at a much quicker rate. Developing a good way to communicate as a team to understand each persons perspective will allow you as a team to effectively tackle the issue. This I recommend through a culture of positive intent where everyone's perspective is taken positively so as not to create conflict but collaboration. This allows for each team member to feel comfortable exploring their perspective and building off others.