When your team is split on which Search Engine Marketing (SEM) trends to focus on, it's crucial to make informed, data-driven choices. Consider these strategies:

• Analyze performance metrics: Use data from past campaigns to identify which trends have provided the best ROI.

• Conduct A/B testing: Experiment with different trends on a small scale to see which yields better results.

• Stay updated with industry insights: Regularly review expert analyses and case studies to understand the evolving landscape.

Which SEM trends have worked best for your team? Share your experiences.