When your team is split on how to conduct market research, it's essential to address the division head-on and find a path forward that leverages everyone's strengths. Here's how you can navigate this stage effectively:

• Facilitate open discussions: Encourage team members to share the pros and cons of their preferred methods.

• Seek common ground: Identify overlapping goals and methods that can satisfy multiple viewpoints.

• Pilot multiple approaches: Test a few different methods on a small scale to see which yields the best results.

What strategies have worked for you in aligning your team on research methods?