Your team is divided on lead distribution in Sales Operations. How can you ensure fair attribution?

For better results the entire team should have a practice session where the team lead would have highlighted the kind of client that the company is looking for and the entire team would practically work on an interactive session that every team member will be part of. The goal is to ensure that every team player know what kind of client the company is questing to have, how to land them, the various strategies that can be used to bag deals and more importantly they can collectively but the target or the company.

I've always used CRM (Zoho, Salesforce, HubSpot) to automate lead distribution based on predefined rules. Assign the leads in a rotating order to ensure equal opportunity among team members. You can also allocate leads based on geographic regions or specific market segments to ensure expertise and relevance with your team members.

Automation makes the sales process move like an engine that is well oiled. It helps every team member to focus on generating sales as against the operational level tasks like sending follow-up mails, transferring clients to another department and much more. So do well to make use of sales tool that improve your sales team experience, help you bag more clients, improves your clients experience, boosts your reputation and generates more returns for the company.

An uncommon benefits of this is that it helps you make more money in the long run. By rotating sales roles among team members everything member is put in a situation where they have to master how to generate leads or convert clients of various kinds and they all become that sales person that makes very huge amount of profit, as against having only a few talented experts in your team. It generates profit in more ways by improving your teams competitiveness. Every member will compete to hit a high sales figure and they are indirectly generating more profits for the company while they are still improving their skills.

Beyond what is stated here tracking performance helps you to know what strategies are working for a system and strategies need to be improved. It opens you up to the kind of clients that are connected to what you're doing and appreciate your offerings and more. They are the company's ideal client. Knowing your ide client as a company makes it super easy to go after such clients and convert them since you already know them. You can refine your contents to speak to your ide clients and convert so much of them.

There is a saying that great strategies lives in conversations. This is what will happen to your team when you constantly gather reviews and create sessions where everyone can get a feedback. Your feedbacks are best on a weekly note. It shouldn't just be a feedback session, it should be a period to unwind, a period to celebrate the worl the have done before going home to celebrate the weekend and it should be all creative. Make it interactive, play games and makw sure there is a moderator who is strategically asking the team members about the work for the week and getting their opinions from their mind as they unwind. It ought to birth great strategies when done with a lovely team. It could also be virtual, just make it interesting.