1. Define the brand's tone and voice through workshops with stakeholders. 2. Identify current interpretations by surveying team members and reviewing content. 3. Establish shared understanding via workshops. 4. Develop concise tone guidelines with examples and train team members. 5. Monitor content regularly and refine guidelines based on feedback. Utilize resources for support. Benefits include a consistent brand image, improved engagement, and challenges include resistance to change, lack of resources, and inconsistent application.

Get everyone on the same page by locking down a style guide with real examples. Workshop it, practice it, and keep feedback flowing. Consistency isn’t a one-and-done—it’s a team sport.

Develop a comprehensive style guide that outlines the desired tone and voice, complete with examples. This serves as a reference point for everyone, ensuring clarity and consistency. Organize workshops where team members can collaboratively discuss and practice writing in the brand's voice. This hands-on approach fosters understanding and allows for real-time feedback. Implement a routine for reviewing communications across channels. This not only reinforces consistency but also provides opportunities for constructive feedback and adjustments.

It is critical to have the team on the same wavelength. I believe it is important for the team to express their points of view so they feel included in the process. I’ve done this many times throughout my career especially at Converse. We would have open, heated debates but would always come together as one voice, one team. It is important to have the correct players on your team or you need to make changes. They need to have strong plans and goals individually but know it is about the team winning. Set the expectations then follow the plan.

Pudiera ser interesante intentar "interpretar" a la marca como si fuera un personaje. Organiza reuniones donde los miembros del equipo: - Respondan a situaciones hipotéticas como si fueran la marca - Escriban diálogos entre la marca y diferentes tipos de clientes - Comparen sus interpretaciones en grupo Por ejemplo, presenta situaciones sobre cómo la marca respondería a una queja en redes sociales, o cómo la marca felicitaría a un cliente por un logro obtenido. Cada miembro escribiría su versión y el equipo analizaría cuál sintetizaría mejor el núcleo de la marca. Esta acción lúdica hace que el proceso sea más participativo, ayudando a crear un entendimiento, entre todos, del tono y la voz de marca.