Ter um diferencial frente à concorrência, sendo inovador e disruptivo, n?o é sempre possível. Mas, ao menos, vale buscar um novo diferencial criativo se a comunica??o está semelhante ao mercado em geral.

Authenticity comes from being true to your values and engaging openly with your audience. So, start by acknowledging concerns openly and demonstrate that you’re committed to whatever you're telling them. Reiterate your core values and ensure they align with the message you’re conveying as well as your actions. Use a more personal and relatable tone when possible. And involve your audience in the new process, asking for their input and feedback on your messaging.

I can relate to this because I've experienced telling a great story and realising halfway through no one's even listening! You’ve got to hit reset and get real with them. Now, I drop the corporate jargon, show some vulnerability, and let them in on my why. People trust transparency, so lay it out there—why you care, why it matters to them. When I started out in coaching, I realised my messaging was so polished it felt robotic. I stripped it back, added personal stories, and the audience suddenly felt being in a real conversation. I always say, don’t be afraid to admit you're not perfect! Own the misstep, laugh about it, and re-engage by showing them you're just like them—flawed but real. Be human, be relatable, and trust will follow.