Your startup is changing its business model. How can you ensure customer loyalty through the transition?
When your startup decides to pivot its business model, it's a moment filled with both opportunity and uncertainty. One of the biggest challenges you'll face is maintaining the loyalty of your existing customer base during this transition. Customers who have come to rely on your products or services may feel unsettled by change, and it's crucial to manage this process thoughtfully to retain their trust and patronage. The key lies in clear communication, maintaining value, involving customers in the transition, and providing exceptional support throughout the change.