Last updated on 2024年9月3日

Your stakeholders are short on time. How do you emphasize the value of thorough usability testing?

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Understanding the critical importance of usability testing can be challenging when your stakeholders are pressed for time. However, it's essential to convey that this process is not just a box-ticking exercise; it's a fundamental step that can make or break the user experience of a product. Usability testing involves evaluating a product by testing it with representative users, which helps in identifying any usability problems, gathering qualitative and quantitative data, and determining the participant's satisfaction with the product. By thoroughly examining how real users interact with the product, you can uncover insights that directly translate to a more intuitive and successful user interface.

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Thais Campas Passos

UX/CX Consultant | MBA/Master Coordinator and Professor at ESPM

1 Value Highlight

To grab the attention of time-strapped stakeholders, start by highlighting the direct value of usability testing. Explain that this process can significantly reduce costs by catching issues early on, thereby avoiding expensive fixes after product launch. Emphasize that usability testing is not merely about finding bugs; it's about ensuring that the product is aligned with user needs and expectations, which is crucial for market success. By investing a little time upfront in usability testing, stakeholders can save considerable time and resources in the long run by preventing costly redesigns and ensuring a smoother user experience.

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Jonh Sousa

Especialista em Desenvolvimento Full Stack | JavaScript, TypeScript, Angular, Node.js, Nest JS, AWS
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Showing that usability testing is a time saver, as it guarantees that neither superficial nor more complex errors will make it into the final version of the software, it can be an excellent step in showing customers its importance when time is a bottleneck.

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Thais Campas Passos

UX/CX Consultant | MBA/Master Coordinator and Professor at ESPM
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Usabilidade é investimento em qualidade para o usuário final, além de feedbacks assertivos para gestores do projeto, contribui para estratégias de branding centradas na experiência com o produto. Usabilidade ajuda na percep??o de valor e confirma??o de expectativas.

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2 Risk Mitigation

Usability testing is also an effective risk mitigation tool. It's important to communicate to stakeholders that without thorough testing, they're essentially gambling on the product's success. Usability issues can lead to user frustration, brand damage, and ultimately, product failure. By identifying and resolving these issues before the product hits the market, stakeholders can mitigate the risks associated with poor user experience. This proactive approach can save time by avoiding the need for crisis management after the product's release.

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Thais Campas Passos

UX/CX Consultant | MBA/Master Coordinator and Professor at ESPM
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Muita coisa pode acontecer durante o desenvolvimento de projetos digitais, incluindo a perda de foco, levando-se em considera??o de que podemos n?o ter maturidade ainda nos processos estratégicos e posicionamento de produto, afora o conhecido "viés de confirma??o". Testes de usabilidade mitigam riscos pois previnem que decis?es erradas contaminem ou continuem a contaminar o ciclo de vida do produto.

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3 Competitive Edge

In today's market, a competitive edge is vital. Usability testing offers insights that can elevate a product above competitors by ensuring it is more user-friendly and better meets customer needs. Stress to stakeholders that users often choose products based on ease of use and overall experience. A thoroughly tested product that provides a seamless user experience can lead to higher customer satisfaction, loyalty, and word-of-mouth referrals, all of which are invaluable for long-term success.

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Thais Campas Passos

UX/CX Consultant | MBA/Master Coordinator and Professor at ESPM
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Produtos testados ao longo de seu ciclo de vida fornecem insights, na verdade, o teste de usabilidade n?o apenas aponta problemas de interface, mas corre??es necessárias em seu posicionamento e eventualmente situa??es de uso n?o contempladas inicialmente. Se os dados funcionam como evidências, os testes qualitativos, como testes convencionais de usabilidade, podem ajudar a contextualizar e mapear os contextos e situa??es de uso.

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4 User-Centric Approach

Taking a user-centric approach is essential in product design and development. Make stakeholders aware that usability testing puts the user at the forefront, ensuring that their voices are heard and integrated into the product. This approach leads to more intuitive designs and can significantly improve user adoption rates. Stakeholders should understand that by dedicating time to usability testing, they're prioritizing their users, which can translate into a more successful product.

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Thais Campas Passos

UX/CX Consultant | MBA/Master Coordinator and Professor at ESPM
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O usuário está no centro de negócios de sucesso, quem duvida disso? Talvez empresas e organiza??es com um grande legado tenham dificuldade em migrar seus processos administrativos. A vantagem do esfor?o para uma mudan?a de mentalidade é profunda e leva algum tempo: vários processos meramente burocráticos ser?o revistos e a opera??o ganhará mais transparência, uma vez que para atender bem o usuário final, é preciso focar na entrega básica e utilitária do produto e/ou servi?o. Produtos inadequados demandam maior esfor?o de comunica??o e, portanto, investimento.

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5 Long-Term Benefits

Discuss the long-term benefits of usability testing to show stakeholders the bigger picture. A well-designed product that has undergone comprehensive usability testing will likely require less customer support, have a lower bounce rate, and enjoy greater user retention. These factors not only improve the user experience but also contribute to a stronger bottom line. By investing in usability testing now, stakeholders can reap benefits well into the future.

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Thais Campas Passos

UX/CX Consultant | MBA/Master Coordinator and Professor at ESPM
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A usabilidade melhora a performance dos negócios, melhora a produtividade porque melhora os feedbacks e diminui o desgaste com suporte e rela??es tensas com consumidores. E pode, em conjundo com uma boa gest?o, diminuir o custo de aquisi??o de clientes e o churn em projetos digitais.

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6 Efficiency Boost

Lastly, emphasize how usability testing can actually save time by streamlining the development process. When usability issues are identified early, it's easier and faster to make iterative changes rather than large-scale overhauls later on. This efficiency leads to a more focused development effort and a quicker time to market. Remind stakeholders that by understanding and resolving user issues upfront, they can avoid the pitfalls of backtracking and reworking, which are both costly and time-consuming.

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Your stakeholders are short on time. How do you emphasize the value of thorough usability testing?

1

2

3

4

5

6

1 Value Highlight

2 Risk Mitigation

3 Competitive Edge

4 User-Centric Approach

5 Long-Term Benefits

6 Efficiency Boost

Usability Testing

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Your stakeholders are short on time. How do you emphasize the value of thorough usability testing?

1

2

3

4

5

6

1 Value Highlight

2 Risk Mitigation

3 Competitive Edge

4 User-Centric Approach

5 Long-Term Benefits

6 Efficiency Boost

Usability Testing

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