Look at the big picture. Assess how each requirement will impact the overall success of the campaign. Use data to facilitate a requirements prioritisation session with critical stakeholders. Hopefully you can reach a mutually agreed understanding on the priorities.

When stakeholders have conflicting interests in a PR campaign, deciding whose needs to prioritize involves a strategic assessment based on the following factors: Alignment with Campaign Objectives: Impact and Influence: Evaluate the level of influence and impact each stakeholder has on the campaign and the organization. Stakeholders with more power to affect the campaign’s outcome. Long-term Relationships: Risk Management: Ethical Considerations: Negotiation and Compromise: Ultimately, stakeholder prioritization should be based on a balance of strategic, ethical, and practical considerations that ensure the campaign’s overall success and maintain critical relationships

I prioritize stakeholders by assessing the campaign's overall goals and long-term impact. Balancing their needs requires aligning with the core mission while addressing key concerns. "Leadership is about making tough decisions with empathy."