Your social media manager strays from brand voice guidelines. How will you realign their messaging strategy?

The first step is to pinpoint the specific instances where the social media manager's messaging deviates from the brand voice guidelines. This might involve reviewing recent posts, comments, and interactions to identify any inconsistencies in tone, language, or visuals.

Once you've identified the specific issues, schedule a meeting with the social media manager to discuss your findings. Frame the conversation collaboratively, focusing on maintaining a consistent brand voice. Explain the importance of brand voice guidelines and how they ensure a cohesive online presence.

Training is important for ensuring that your social media manager fully understands and can effectively implement your brand voice. Go over the brand voice guidelines together, highlighting key elements and examples. Share resources like style guides, example posts, and any other materials that can help. Hold a workshop where you and your social media manager review past successful posts that exemplify the brand voice, and compare them with recent deviations. According to LinkedIn Learning, 94% of employees would stay at a company longer if it invested in their learning and development.

After revisiting training, it’s important to monitor the content your social media manager is producing to ensure they are back on track. Use social media management tools to get alerts on new posts. Schedule regular check-ins to review recent content and provide feedback. Track engagement metrics to see if there is an improvement in audience response. Use tools like Hootsuite or Sprout Social to set up alerts and monitor your brand’s social media activity regularly. Buffer’s State of Social 2020 report found that 73% of marketers believe social media marketing has been "somewhat effective" or "very effective" for their business, emphasizing the importance of ongoing monitoring.

Sometimes, realigning the messaging strategy might require making some adjustments to the overall social media strategy. How to do that: 1. Revisit your social media goals and see if they align with your current strategy. 2. Update your brand voice guidelines if necessary to reflect any changes. 3. Be open to adapting your approach based on feedback and results. If your audience is responding better to a slightly more casual tone, consider updating your guidelines to reflect this while maintaining professionalism. According to Social Media Examiner, 97% of marketers use social media to reach their audiences, making it crucial to have a flexible and responsive strategy.