Your social media budget just got slashed. How can you still maximize impact on organic and paid campaigns?

Low budget? No problem. Social is a creator space. A great personality + phone with good quality is all you need to get started. Personality is one of the biggest factors that sets you apart from your competitors - hone into it. Create a strategy that centres around your people. This will tick the social landscape’s first box. To maximise your organic efforts, tap into trending formats and topics (only if they make sense for you!) and pay attention to your SEO within your copy on and off screen.? As a brand with a low budget, I’d hire a content creator who is comfortable in front of the camera and let them do their magic. As I said: social is a creator space.

When your social media budget is slashed, focus on organic strategies to maximize impact. Leverage user-generated content, engage with followers, and collaborate with influencers for mutual benefit. Create high-quality, shareable content that resonates with your audience. Utilize SEO techniques for better reach and optimize posts for engagement. For paid campaigns, target your ads more precisely and allocate budget to high-performing content.

? Content is the king: High-quality, engaging, and relevant content is crucial for attracting and retaining audience. ? Focus on reach and engagement (both): Instead of just focusing on reaching a large audience, prioritize creating content that resonates with your existing audience and encourages them to engage. ? Analyze and optimize: Continuously monitor your content's performance, analyze data, and make adjustments to improve it. ? Monetize videos and reels: Explore ways to monetize your content, such as ads, sponsorships, or affiliate marketing. ? Boosting another content: The revenue generated from monetizing can be reinvested into creating more high-quality content, creating a virtuous cycle and promote another content.

Faites plus avec moins. Analysez et adaptez-vous. Ciblez vos publicités avec une précision chirurgicale et privilégiez le contenu organique de qualité. Seth Godin conseille : “Soyez remarquables ou soyez ignorés.” Concentrez-vous sur des niches spécifiques, engagez votre communauté, utilisez les partenariats et les collaborations pour amplifier votre portée. Moins de budget, plus de créativité et d’authenticité.

If paid budgets were cut, I'd focus on using MOF tactics as targeting cold audiences can be very expensive. This way, you can focus more on delivering results while maintaining a paid presence. Retargeting can also be a powerful tool that allows for a more cost effective ROI.

With a reduced budget, you need to decrease the target audience size accordingly to ensure impact on your core audience, as well as achieve a relevant repetition rate.

Even with budget constraints, collaboration and timing can drive substantial results. By partnering with influencers, industry peers, or even your own audience, you can co-create content that feels authentic and reaches a broader spectrum of viewers. Additionally, understanding and utilizing data to post during peak engagement times ensures that your content isn't just seen but also acted upon.

Collaborations - one of the powerful organic marketing tools that exist. Find others in your niche with similar goals and aspirations. Make a bold gesture, and identify your strengths to complement theirs. Offer them a value exchange, but don't view it as transactional. Enjoy the process, and LEARN from someone else!

Encourage your existing customers to share videos or provide testimonials, as organic content often outperforms polished, professional videos on social media. This high engagement can boost your account’s visibility and help you reach a broader audience, even with a limited budget. In social media, sometimes less is more—authentic, relatable content can have a greater impact than highly produced pieces.

Relying on your audience to provide you with UGC can be a tedious process. I would suggest that to achieve a similar end goal in a shorter time frame that you should seek to incentivise feedback from your customers. Give discounts, special coupons or limited edition products to customers who are willing to create high quality content about your product. This should increase the quality, volume and speed you receive user generated content.

In my experience, ads that resemble UGC or are repurposed UGC often perform better than ads with high production value. Try A/B testing various UGC content (or content that resembles UGC) to see where you get the biggest return and impact.

Organic Strategies- Create Quality Content: Engage Followers: Build loyalty. Optimize Timing: Post when audience is active. Use SEO & Hashtags: Boost visibility keywords. Collaborate: Partner wider reach. Enhance Engagement: Actively participate in community. Repurpose Content: Reuse successful posts. Paid Strategies- Focus on High-ROI Platforms: Spend where it’s most effective. Target Ads: Reach right audience. Retarget: Re-engage past visitors. A/B Test: Optimize with testing. Budget Strategically: Invest in top-performing ads. Use Affordable Formats: Opt for cost effective ad. Analytics and Adaptation- Monitor Performance: Track and adjust budget. Focus on KPIs: Align efforts with key metrics. Be Agile: Adapt based on data and trends.