Your sales team is struggling to convey product value effectively. To align their communication with market demands, start by identifying customer pain points and current trends. Provide training on the product's unique benefits and how they solve customer problems. Encourage the team to tailor their pitch based on different customer segments and use real-world case studies to highlight value. Regularly update the team with market insights and competitor analysis to ensure messaging stays relevant. This approach will help align communication with what the market truly values.

To align the sales team's communication with market demands, start by providing them with a clear understanding of the product's unique value proposition and how it addresses specific customer pain points. Conduct regular training sessions on key features, benefits, and competitive differentiators. Ensure they have access to market research and customer feedback to tailor their messaging effectively. Collaborate closely with the product and marketing teams to create consistent, customer-focused narratives. Encourage the use of case studies or success stories that resonate with target audiences. Regular feedback loops between sales and product teams can also refine messaging for better market alignment.

1. Customer scenario based sales enablement (vs Product focussed) Product management, when enabling sales team on a product, instead of leading with products/features, need to follow a script similar to how sales is done; sales is rarely "hey we have this amazing product feature, wanna buy?"; rather - what problems are top of mind for the customers, and then how the product solves it. 2. Product management needs to participate in a few customer/prospect calls with sales to understand the sales and customer perspective. Without this, Product management can get stuck in "Product". 3. Simplify: distill and translate the message to something super simple, that the sales team and customers just "get it".

1. Understand Market Demands: Use Voice of the Customer (VoC) tools to gather insights on what customers value most, aligning messaging with their needs. 2. Clear Value Proposition: Apply the Value Proposition Canvas to help sales focus on key benefits that solve customer pain points, making communication more relevant. 3. Product Training: Use SPIN Selling to train the team on asking the right questions, focusing on the problem, implication, and needs. 4. Tailored Messaging: Create buyer personas to guide sales in personalizing their pitch for each customer segment. 5. Ongoing Feedback Loop: Implement CRM tools to capture customer feedback, refining the sales approach based on real-time data.