Your sales team is frustrated with low-quality leads from marketing. How can you turn this situation around?
When your sales team is bogged down by low-quality leads, it's crucial to foster collaboration with marketing. Here's how to turn the tide:
- Establish a regular feedback loop between sales and marketing to refine lead qualification criteria.
- Co-develop a clear definition of a 'quality lead,' ensuring both teams are aligned in their objectives.
- Implement joint training sessions to enhance understanding of each other’s roles and challenges.
How have you improved lead quality in your company? Share your strategies.
Your sales team is frustrated with low-quality leads from marketing. How can you turn this situation around?
When your sales team is bogged down by low-quality leads, it's crucial to foster collaboration with marketing. Here's how to turn the tide:
- Establish a regular feedback loop between sales and marketing to refine lead qualification criteria.
- Co-develop a clear definition of a 'quality lead,' ensuring both teams are aligned in their objectives.
- Implement joint training sessions to enhance understanding of each other’s roles and challenges.
How have you improved lead quality in your company? Share your strategies.