Convincing project managers of the value of research time, especially with tight timelines, requires clear communication and strategic framing. Emphasize that thorough research can significantly reduce costly mistakes later in the project. Highlight how understanding user needs and behaviors leads to more effective design solutions, ultimately saving time during development and testing phases. Present data or case studies showing improved outcomes from previous projects that invested in research. Additionally, propose a phased approach, where essential research is conducted first, ensuring the team can move forward with confidence and efficiency. This balance can drive project success.

The primary argument here is that research drives efficiency and long-term success. Just a few strategies to make your case: 1. Link Research to Reduced Rework and Project Time: validate user needs and behaviors early to prevent costly changes after design or development has started; well-informed decisions will reduce the risk of misalignment and delays 2. Showcase User-Centric ROI: emphasise that user-centered design helps align with actual user needs, which leads to better product adoption and satisfaction, which is ultimately what project managers aim for 3. Use Metrics from Previous Projects: if possible, share examples or case studies where research saved time, reduced churn, or led to a better product-market fit

Convencer a los PM del valor del tiempo de investigación en un cronograma ajustado implica demostrar cómo una buena investigación evita costosos errores en fases posteriores. Para equilibrar plazos y calidad, es útil presentar ejemplos de proyectos anteriores donde decisiones sin investigación resultaron en retrabajos o productos mal dise?ados. Negociar tiempo implica mostrar cómo técnicas ágiles, como investigaciones rápidas o "sprints" de usabilidad, pueden generar insights valiosos sin retrasar el cronograma. Resaltar que un peque?o margen para investigar reduce riesgos y asegura que el producto final esté alineado con las necesidades reales del usuario es clave para ganar apoyo.

Curious about the balance between research and deadlines? Here's how to negotiate research time in a tight project timeline: - Prioritize key insights: Focus on the most impactful research areas to meet both user needs and project goals. - Propose rapid testing: Suggest quicker methods like guerrilla testing or remote surveys to gather essential data without delaying timelines. - Align with stakeholders: Communicate the importance of research early to secure necessary time and resources. What are your strategies for negotiating research time under pressure?

- Highlight how research prevents costly revisions by identifying potential issues early, saving time in the long run. - Present data showing how well-informed design decisions lead to better user engagement and fewer post-launch fixes. - Emphasize that research aligns the project with user needs, reducing the risk of misaligned features that could delay the project later. - Share examples of previous projects where research led to more efficient workflows and quicker, smoother development phases. - Frame research as a critical investment in quality that ultimately accelerates progress by minimizing guesswork.