I prefer using an urgency-impact-effort framework to prioritize these kinds of demands. I also think it’s crucial to communicate openly with the marketing team and involve them in the decision-making process. It’s equally important to keep them informed about the trade-offs so they understand that making changes might mean compromising on other things that were previously promised.

Using a priority matrix helps distinguish between what’s urgent and important, allowing me to focus on critical tasks. Communicating timelines and boundaries with stakeholders is essential. I make sure everyone understands the importance of the launch date and what can realistically be accomplished. During planning, I build in buffer time for unexpected demands or delays. Frequent status meetings help track progress and identify any emerging issues early. These check-ins also provide a platform for discussing last-minute demands and their potential impact. Keeping open lines of communication with all stakeholders is crucial. If a last-minute demand might delay the launch,

launch approaching, marketing suddenly requested feature changes, crunch time! The product was a order app. Weeks before launch, marketing proposed a "game-changing" feature to highlight promotion, to boost engagement. However, tight timelines meant this change could hamper launch. 1.I reviewed the feature request with engineering, confirming it's manageable bt required deprioritization. 2. I weighed the feature's potential benefits against the risk of rushing, considering the user experience. 3. We kept the launch timeline intact, scheduling the feature for a post-launch update. 4. I kept all teams informed, ensuring alignment & clear expectations. 5. We launched on time, & the new feature was rolled out smoothly a few weeks later.

Handling sudden feature change demands before a product launch is like altering a recipe right before serving the dish—it risks disrupting the final outcome. Here’s how to manage it: ?? Any decisions that you make have to align with the long-term product vision, roadmap and goals. If your decision are looking at short term goals, you are endangering long term vision. ?? Use customer insights, market insights to evaluate how the changes will affect timelines, user experience, and the overall launch strategy ?? Engage the marketing team in a discussion, provide alternatives that meet their needs without derailing the launch ?? Apply a prioritization framework like MoSCoW , RICE to decide immediate launch and future releases