Making the most of your non-profit's tech investments means evaluating their impact on outreach efforts. To measure value effectively:

• Track engagement metrics: Monitor data like email open rates, social media interactions, and website visits.

• Assess cost savings: Compare the costs of tech tools against traditional outreach methods.

• Gather feedback: Collect input from your audience and staff to understand tech's effectiveness.

What strategies have worked for you in evaluating tech for outreach?