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Last updated on 2024年9月28日

Your media sales team lacks feedback reciprocity. How can you inspire a culture of mutual feedback exchange?

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In media sales, the exchange of feedback is not just a courtesy; it's a necessity for growth and improvement. Your team's ability to engage in reciprocal feedback can be the difference between stagnation and success. If you've noticed a lack of feedback reciprocity within your team, it's crucial to address this issue head-on. By fostering a culture where feedback is both given and received openly, you can inspire your team to reach new heights in performance and client satisfaction. Let's explore how you can cultivate an environment of mutual feedback exchange that benefits everyone involved.

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Prashant Kala

General Manager, APAC at ShopBack | Driving Retail Media Expansion Across APAC | Ex Zomato

1 Open Dialogue

Creating an environment where open dialogue is encouraged is the first step towards inspiring a culture of mutual feedback exchange. You want your media sales team to feel comfortable voicing their opinions and concerns. Facilitate regular team meetings or one-on-one sessions where everyone is invited to share their thoughts on what's working and what isn't. Emphasize the importance of constructive criticism and ensure that all feedback is met with consideration and respect. This will not only improve your team's dynamics but also lead to innovative ideas and solutions.

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Marcelo Daniel Torres Rodriguez

Sales Manager | Operations Manager | Retail & Traditional Channel | MKT | Customer Service | Contact Center Operations |
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Para generar un dialogo honesto con tus colaboradores, debemos ser sinceros y no hablar con generalidades. Hechos y datos duros con fechas e involucrados para ser mpas precisos. Nunca ponernos a la defensiva y aceptar el feedback que nor otorguen cual duro sea... Al final tenemos que agradecer y emprender acciones que ayuden a contrarestar ese feedback ó hacerlo más fuerte en caso necesario.

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2 Lead by Example

As a leader in media sales, it's your responsibility to set the tone for feedback exchange. Start by actively seeking feedback about your own performance and responding to it positively. Show that you value the input from your team members and that you're committed to using their suggestions to make improvements. This approach will demonstrate the behavior you expect from your team and will likely inspire them to reciprocate the gesture, creating a loop of continuous feedback and growth.

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Prashant Kala

General Manager, APAC at ShopBack | Driving Retail Media Expansion Across APAC | Ex Zomato
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Actively seek feedback from your team and openly share your experiences with it, showing its value for growth. Provide timely, constructive feedback and encourage peer-to-peer exchanges. Formalize the process use 360 feedback cycles and tools like Cultureamp and ideate follow up actions.

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Marcelo Daniel Torres Rodriguez

Sales Manager | Operations Manager | Retail & Traditional Channel | MKT | Customer Service | Contact Center Operations |
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"Walk the talk".. suena sencillo pero esta bajo el escrutinio de todo el equipo de ventas, ser cuidadoso y equitativo al momento de atender a los colaboradores es crucial.. Hacer posibles los comentarios del equipo es crucial para generar un ambiente de confianza sincero y honesto.

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3 Train Effectively

Training your team on how to give and receive feedback effectively is paramount. Many individuals may not instinctively know how to provide constructive criticism or how to respond to it gracefully. Offer training sessions that focus on communication skills, emotional intelligence, and specific techniques for delivering and accepting feedback. This empowers your team with the tools they need to engage in meaningful feedback exchanges that can lead to better performance and a more cohesive team environment.

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Marcelo Daniel Torres Rodriguez

Sales Manager | Operations Manager | Retail & Traditional Channel | MKT | Customer Service | Contact Center Operations |
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Simulaciones con un moderador y observador son excelentes medios de mejora, pero debemos de teer bien claro los roles y personalidades a interpretar, incluso hasta podrian grabar esas sesiones y verse desde "arriba" para ver a mayor detalle las areas a mejorar. Rotar los participantes es interesante para generar conciencia y ambiente cordial.

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4 Recognize Efforts

Recognition plays a vital role in reinforcing a culture of feedback reciprocity. When team members give useful feedback or respond well to feedback received, acknowledge their efforts publicly. This not only boosts morale but also shows that you appreciate a proactive approach to communication and personal development. Such recognition can motivate others to participate in the feedback loop, knowing their contributions will be valued and recognized.

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Marcelo Daniel Torres Rodriguez

Sales Manager | Operations Manager | Retail & Traditional Channel | MKT | Customer Service | Contact Center Operations |
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Cada que reconoces de manera positiva al equipo, se va subiendo el nivel de exigencia y en consecuencia los comportamientos del equipo.. Cada escalon avanzado no se debe retroceder por ningun motivo.

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5 Address Challenges

It's important to recognize and address the challenges that may arise in establishing a feedback-rich environment. Some team members may be resistant to change or feel threatened by the prospect of receiving criticism. Address these concerns directly by providing reassurance and support. Offer clear examples of how feedback has led to positive outcomes and emphasize its role as a tool for professional development rather than a means for punitive measures.

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Marcelo Daniel Torres Rodriguez

Sales Manager | Operations Manager | Retail & Traditional Channel | MKT | Customer Service | Contact Center Operations |
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Es normal que hoy en las empresas los miembros del equipo son de diferentes edades, en consecuencia de generaciones. Cada una con motivadores diferentes y pensamientos diferentes, sin embargo la meta del equipo es una en comun y debe estar bien clara. Cada quien desde su posición debe sumar valor al logro.

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6 Continuous Improvement

Lastly, emphasize that the goal of feedback is continuous improvement. Encourage your team to view feedback not as a one-off event but as an ongoing process integral to their professional growth and the success of the media sales team as a whole. By establishing regular check-ins and making feedback a part of daily operations, it becomes ingrained in your team's culture, leading to better communication, stronger relationships, and improved performance over time.

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Your media sales team lacks feedback reciprocity. How can you inspire a culture of mutual feedback exchange?

1

2

3

4

5

6

1 Open Dialogue

2 Lead by Example

3 Train Effectively

4 Recognize Efforts

5 Address Challenges

6 Continuous Improvement

Media Sales

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Your media sales team lacks feedback reciprocity. How can you inspire a culture of mutual feedback exchange?

1

2

3

4

5

6

1 Open Dialogue

2 Lead by Example

3 Train Effectively

4 Recognize Efforts

5 Address Challenges

6 Continuous Improvement

Media Sales

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