Your marketing team is struggling to get results. What are you doing to help them?

Engaging in meaningful conversations with your team is paramount for gaining a comprehensive understanding of the situation. Encourage open dialogue, seek their opinions, and evaluate the defined results together. Assess whether sufficient time has elapsed to observe results and identify any promising progress or potential opportunities. This collaborative approach serves as an essential first step in determining the next course of action, empowering team motivation and cohesion in the process.

As the CEO of Agnistoka Digital Universe Tech Private Limited, I'm actively involved in supporting our marketing team to overcome their challenges and achieve results. Firstly, I'm conducting a thorough analysis of our current strategies and identifying areas for improvement. Next, I'm providing personalized guidance and mentorship to team members, ensuring they have the resources and support they need to succeed. Additionally, I'm exploring innovative marketing approaches and investing in training programs to enhance their skills and expertise. By fostering a collaborative and supportive environment, I'm confident we can overcome obstacles and drive impactful results for our company.

Le plus souvent, j'ai constaté que c'était le manque de communication entre les services et l'incapacité à fixer des objectifs clairs qui nuisaient aux performances du service marketing. Sans objectifs chiffrés, pas de budget, pas de résultats à court terme = démotivation.

First, I would work closely with the team to identify the specific challenges they are facing. This could include analyzing data, conducting surveys or interviews, and soliciting feedback to understand the root causes of the performance issues.

When your marketing team is struggling, here's a focused plan to turn things around: 1. Realign Goals: First, reassess your marketing and business objectives. What’s the top priority? Whether it’s customer acquisition, retention, or another key metric, setting a singular, clear goal helps direct your team’s efforts effectively. 2. Leverage What Works: Identify past successes and double down on those strategies. If acquisition worked through a specific channel, amplify it. 3. Iterate and Optimize: Test new approaches, measure results, refine, and stay consistent. Progress comes from persistent optimization. Setting a clear goal, building on successes, and constant refinement will steer your team toward better results.

I would assess the skill sets of the team members and provide training and resources to help them improve their capabilities. This could include workshops, online courses, or mentoring programs to enhance their marketing skills and knowledge.

I would ensure that the team has the necessary resources, tools, and training to perform their roles effectively. This might include additional training sessions, access to relevant software or technology, or hiring additional team members if workload is a factor.

As a leader, I would offer support and guidance to the team members, providing them with the direction, feedback, and encouragement they need to succeed. I would make myself available to address their concerns, answer their questions, and provide guidance on how to overcome challenges.

Agile marketing is key in today’s environment. Providing your team with the framework to work across functions/teams, prioritize tasks and rapidly integrate is sure to improve any marketing operations team performance

It's important to celebrate successes and recognize the achievements of the team, no matter how small. Likewise, I would encourage the team to learn from failures and use them as opportunities for growth and improvement.

Il s'agit d'appliquer des méthodes de management contemporaines : objectifs, missions, autonomie, droit à l'erreur, formation et récompense. Ce sont des leviers utiles pour tous les managers, pas uniquement ceux qui animent une équipe marketing.

La performance des mesures apportées pour améliorer les résultats du service marketing, se feront sentir à 2 niveaux. Motivation et fidélisation des talents. Atteinte ou dépassement des objectifs