I'd say there are two important first steps. 1) Get a new manager or 2) Get a new role with a company that knows what they are doing in lead gen and, more importantly, knows the difference between quality and quantity. Quantity is fine for Marketing Qualified leads. (MQL's) These are people who have shown interest in your product or service through interactions with marketing efforts. They are still top of funnel at best. Sales Qualified leads (SQL's) are not where quantity usually sits. These are the people who have been vetted and are ready for direct engagement by the sales team. The key metric your manager should focus on is the percentage of MQLs that become SQLs and the percentage of conversion from SQL to customers.

From my own experience, It’s important to remember that while quantity can boost short-term results, quality leads are what drive long-term success. Focus on refining your lead qualification to match your manager’s goals, ensuring that the leads you generate are truly valuable. Keep communicating with your manager about the importance of nurturing quality leads, and share success stories to show how it’s improving conversions. This approach encourages teamwork and aligns both your goals.

To balance lead quantity and quality, I focus on data and prioritization. I analyze lead sources to pinpoint those yielding high-value prospects, providing data to my manager for ROI clarity. Implementing a lead scoring system, I evaluate prospects on engagement, fit, and revenue potential to prioritize follow-ups with high conversion potential. Additionally, I nurture strong relationships with existing high-quality leads to encourage referrals. This approach effectively bridges quantity with quality, meeting both numerical and strategic goals.

If your manager values lead quantity over quality, strike a balance by ensuring the leads you generate still hold potential for conversion. Start by refining your targeting strategy—use detailed customer profiles and data-driven methods to attract leads that fit your ideal customer profile, even in large numbers. Segment leads based on engagement and readiness to buy, nurturing those with the highest potential. Regularly present data to your manager showing how high-quality leads translate into better conversions and long-term success. This approach can satisfy both quantity goals while maintaining lead value. #LeadGeneration #LeadQuality #TargetingStrategy #SalesSuccess #BalancedApproach

As a Lead Generation VA, I’ve learned that balancing quantity with quality is key to success. One way I ensure valuable leads is by refining targeting criteria and using tools that automate outreach without sacrificing personalization. In my experience, it’s crucial to focus on attracting the right audience while maintaining volume. One time at work, I adjusted our lead filters and customized follow-ups, resulting in higher-quality leads without impacting the numbers. This approach ensures that, even with a focus on quantity, the leads are still valuable and aligned with business goals.