It's not his responsibility alone, but branding is built on a multi-channel strategy, with the essence, tone of voice and attributes of the brand at various touchpoints. Review the complementarity of the action and enhance it by supporting communication.

Definitely analysing the data to find where it missed the mark is first step. Use social listening tools to understand audience preferences better and adjust your strategy. Then, realign your next campaign with influencers who have a stronger connection to your target market.

Here are some concise pointers to turn a partnership hiccup into success: 1. Analyze Campaign Data: Identify where engagement fell short by reviewing key metrics. 2. Re-evaluate Target Audience: Ensure influencers align with audience interests and values. 3. Integrate Marketing Channels: Combine influencer efforts with social media ads and email marketing. 4. Gather Feedback: Engage influencers for insights on their audience's response. 5. Implement A/B Testing: Test different content formats and messages for better results. 6. Strengthen Relationships: Foster closer collaboration with influencers for future campaigns. 7. Focus on Small Wins: Celebrate minor successes to maintain motivation and positivity.

Understand WHY it fell short. Analyze your data, cross-functionally review, make adjustments, and keep testing. Not every initiative will be successful but understanding WHY will lead you towards better future decisions.

Here's a revised response with added value, structured in short, numbered points: 1. Conduct a thorough post-campaign analysis to identify specific areas where engagement fell short. 2. Reassess your influencer selection criteria, focusing on authenticity and audience alignment rather than just follower count. 3. Implement A/B testing in future campaigns to compare different influencer types and content styles. 4. Develop a more collaborative approach with influencers, involving them in the creative process for better brand integration. 5. Explore micro-influencers who may have smaller but more engaged audiences in your niche. 6. Create a comprehensive content calendar that syncs influencer posts with your other marketing efforts.