Navigating production delays in a go-to-market strategy requires transparent communication, timeline flexibility, and customer engagement. Communicate with Stakeholders: Inform stakeholders early about the delay and its impact, reinforcing trust and understanding. Adjust Timelines and Explore Solutions: Reevaluate timelines and consider alternative ways to streamline production while maintaining quality. Engage Customers Proactively: Keep customers updated and consider offering incentives to maintain interest and loyalty during the wait.

2 words: Adaptability and Transparency 1/ Keep It Real with Your Team - Gather your team and tell them what it means for everyone involved 2/ Revamp Your Timeline - Nail down a new, realistic timeline 3/ Use Marketing - Use this time to build more buzz about the launch 4/ Sync Up with Sales and CS - Use this time to train the customer facing teams about the launch 5/ Monitor progress - Track it like a hawk and be ready to adjust your GTM strategy as you get updates

Confie na transparência: Já passei por isso, e ser claro sobre o atraso foi o que salvou a confian?a na rela??o com stakeholdes e clientes. Reorganize sem panico: Reavaliar os prazos e encontrar formas de acelerar algumas etapas sem comprometer a qualidade faz toda a diferen?a. Mantenha os clientes do seu lado: Incentivos simples, como descontos ou brindes, já me fizeram transformar uma espera em lealdade (pov de cliente aqui, hein) Transforme o atraso em valor: já vi marcas usarem atrasos no passado para refor?ar o compromisso com qualidade (junto com a dica acima pode ser uma forma bem interessante de reverter uma percep??o negativa) Evite sustos futuros: use o aprendizado para melhorar os processos e ficar sempre no controle