Start with basics which are quite often overlooked: 1. Check for hard bounce rates. If too many emails aren’t reaching your community then naturally your outreach won’t succeed. 2. Check your email frequency. Are you sending multiple emails in the same week? If yes, chances are a lot of members would have ignored or worse unsubscribed from your email list. Target only one email per week. 3. Write short emails. No one has the time to read an essay. Keep it short & to the point. If there’s a lot more to cover then record a video and send a link to the video in the email. 4. Avoid images. This might be a little unpopular but most email servers block images, resulting in either emails not getting delivered or being marked as spam.

To improve failing email outreach, start by personalizing your messages - people respond better when you show you know who they are. Keep emails short and clear about what's in it for them. Test different sending times and compelling subject lines to boost open rates. Don't forget to follow up, but limit it to 2-3 attempts. The real game-changer? Build relationships first. Engage with their content, join discussions, and be helpful before asking for anything. When people know and trust you, they're more likely to respond. Focus on making genuine connections rather than sending generic mass emails. Remember, quality outreach beats quantity every time!