When your database goes offline during peak hours, it’s essential to communicate the issue to non-techies clearly and calmly. Here's how to break it down:

• Simplify the problem: Explain that the system storing all the data went down, like a power outage in a building.

• Highlight the impact: Mention how this affects their work, such as delays in accessing information or processing transactions.

• Reassure with solutions: Share what the team is doing to fix the issue and provide a rough timeline for resolution.

How do you explain technical issues to a non-tech audience?