Your copy isn't engaging the focus group. How can you revamp it to capture their attention?

When my copy isn't engaging the focus group, ? I start by revisiting the audience's needs and preferences. I analyze their pain points, interests, and language style, then adjust my copy to speak directly to them. I focus on creating a strong hook in the opening and make the messaging more relatable, clear, and actionable.

If Luke Matthews was writing this, he'd have a wacko witticism that might not make complete sense, but it would get everyone's attention. So (1) do that. Having a family, and being unable to take his risks, I'll say you can do the following: (2) Ask your focus group questions about what they DO like. Then do that. (3) Look at what else has worked in your genre. Do that. (4) Look again at your copy (Or ask Luke to) and see what you can change. Sometimes writers are egotistical, and don't actually attend to what they've written. We assume you'll like it. But maybe you don't--and we're too amazed at your rejection to even know how to handle that.

To capture attention, make your copy relatable and genuine. Speak directly to your audience’s emotions, using simple, heartfelt language. Share stories, address their pain points, and show empathy. Authenticity resonates—make them feel understood, not sold to, and your copy will naturally engage them.

I recently asked AI to roast my post light-heartedly and then do it in a hypercritical way... It said I was full of shit on a LOT of things... Then, within two to three questions Stupid sob reversed its course... I've been around back when your dad was a floppy disk... try someone else

AI laughed and said I oversimplified getting a scrubber wasn't as simple as spending less than $10/day I asked how much an industrial floor scrubber cost which it proudly said $10k to $60k... dumb goofball doesn't know about depreciation Industrial floor scrubbers last 20 years... which at the high end of $60k... i had the ai do the math turned out to be $8.22 per day... $10 was a 20% buffer over the AI's highest recommended cost... is this your king?

Simplify and Clarify the Message If the copy isn’t engaging, it might be too complex or confusing. Simplify the language and clarify the messaging to make it more accessible. Clear, straightforward copy is often more effective in capturing the audience’s attention and keeping them engaged. How are you simplifying your message to better connect with your audience?

Too many details are snooze-festing, especially when you are creating copy for the top-of-the-tunnel audience. Your goal is to get the attention.

Why Simplify? Complex language and long sentences can confuse or alienate your audience. Simplifying makes your message clear and approachable. How to Simplify? Use short, straightforward sentences. Avoid jargon and break your content into easy-to-digest chunks. Focus on the core message to make it accessible and memorable. This approach ensures your audience quickly grasps the value of what you're offering.

Writing easy and short sentences is the key! Let it go down well with the audiences! Please make it easy: blocks of pieces, each block in a day-like arrangement. Make it interactive! No bullshit! No long narratives! To the point! Be it small, less and digestible!

If your marketing message can’t grab your audience's attention, it’s probably missing the mark for everyone else too. It’s not just about listing what your product does; it’s about showing how it solves real problems or enhances lives. Highlight the transformation your audience can expect. Show real-life examples or benefits to make your point. When people see how your brand can make a difference in their lives, they’re more likely to notice and act.

If your copy doesn’t offer something of value, your audience will not engage valuably. To keep them engaged, ensure that every piece of content provides something useful or interesting. Give them practical advice or solutions. Share interesting facts, how-to guides, or insights that your audience might not know. Give your audience exclusive deals, discounts, or early access to new products. A report by Content Marketing Institute found that 90% of the most successful marketers focus on delivering valuable content. When your copy adds value, your audience is more likely to engage and keep coming back for more.

Inject More Emotion and Storytelling Engage your audience by adding emotional appeal and storytelling elements to the copy. People connect with stories and emotions, so weaving these into your content can make it more relatable and compelling. How are you incorporating storytelling to create a stronger connection with your audience?

You're not speaking their language. You need to use words and phrases that catch their attention. Because they visibly show you're aware and understand what they're searching for, and why. And how their particular problem can be solved and life improved. Above all, they need to believe those words can be trusted, and reasonably expect to be genuine, truthful and actually arise from real and proven experiences. Over-egging the story telling or tugging on heart strings will likely have the opposite effect. Amongst the majority of savvy, hard-bitten consumers very well used to the methods of online marketing and social influencers.

To make your copy engaging, focus on adding real value. Why? Because showing how your product or service solves problems or improves lives makes it more relevant and compelling. How? Highlight benefits over features, use relatable scenarios, and clearly demonstrate the positive impact. This approach helps your audience see the tangible benefits and keeps them interested and engaged.

Authenticity sets your copy apart in a crowded market. Genuine communication resonates with people, making them feel seen and understood. By showcasing real experiences and being honest, you build trust. How to Be Authentic? Share true stories and testimonials that reflect real experiences with your brand. Let your brand’s personality shine through your writing. Be transparent about what you offer and why it matters. This honesty fosters trust and encourages engagement.

Storytelling and offering instances with testimonies are the key to success. Don't get lost in the wave of content! Make a difference by putting something spicy to it! Build trust with real experience of your life to make it stand out!

Copy é teste. Todos os dias você vai testar chamadas, ganchos, abordagens e angulos. Ent?o fique tranquilo se n?o estiver acertando a comunica??o e escalando suas campanhas. Mas é essencial ter um plano de testes. Escreve várias abordagens diferentes, testes ganchos, promessas, dores e desejos diferentes. E mapeie tudo. Veja qual ressoa mais no seu público. Teste todo dia, erre, mas também encontre o que funcione. Aí você mete o pé no acelerador.

Keep adapting, testing and implementing the new aspects! Select words that say a lot without adding much to it! keep it simple yet effective! Like: Hey Brian, is marketing your stuff? Let's catch up to discuss this! Instead of: Hi Brian, Do you have any experience in the Marketing field? I am looking for an experienced marketing professional to promote my blog!

Visual appeal is crucial because it makes your copy more inviting and easier to read. Good design helps retain attention and keeps your message clear and engaging. How: Use a clean layout with ample white space and legible font sizes. Choose high-contrast colours to enhance readability. Include visuals that support and amplify your message, ensuring they don’t overwhelm the text. This blend of text and imagery creates a pleasant reading experience and keeps your audience focused.