In my experience within Outsourcing market I have seen many new businesses opening their company and start to work hard on getting clients on board. There are big players already with proven track record of over 2 decades. In such situations new comers offer clients low cost to attract them. I have seen the client leaving them in less than 6 months because low cost does not allow you the liberty to hire right staff to do the job as you are not able to afford them. Here I would be honest to tell the clients that my prices are competitive because I believe in delivering results and for that I have to hire right staff to do the job. As it will be a long term relationship and not just a few months of working together.

Primero, enfócate en resaltar el valor y la calidad de tus productos o servicios. Muestra casos de éxito, testimonios de clientes satisfechos y cualquier certificación o premio que hayas recibido. Una excelente reputación puede ser más poderosa que un precio bajo. Luego, establece una relación cercana y personalizada con tus clientes. Ofrece un servicio excepcional que vaya más allá de sus expectativas. La confianza y lealtad se construyen a través de experiencias positivas y consistentes, no solo precios competitivos. ????

Any money, and time, spent purchasing something is a waste, if it is not delivering net value to the customer. If you're in a competitive situation, and you are offering a 50% discount, there is the implication that your service is only half as good as your best competitor. Charge a reasonable price, be clear upfront that you won't jack the price up at your first opportunity to do so, then stick to your guns. Emphasise that your service is a high quality service, and provide proof points that demonstrate this. If you feel you need to offer a discount so that someone in procurement feels they got a "win", then make the discount small, and in return for something of value to you - like agreement to use their logo in your marketing.

When competitors cut prices, building trust without discounts hinges on emphasizing value and relationships. From my experience, I focus on communicating the unique benefits of our product or service, showcasing how it effectively solves client problems. Sharing testimonials and case studies demonstrates proven results and reinforces credibility. Engaging clients through regular check-ins and personalized support strengthens relationships. Offering educational resources, such as webinars or guides, adds value and positions your brand as a trusted expert. By highlighting our commitment to quality and customer success, I’ve found that clients are more willing to remain loyal, even when faced with lower prices from competitors.

"Trust, quality, timely delivery, and a smooth process are all essential for building long-lasting client relationships. However, when your competitors offer lower prices while delivering similar services, the real challenge begins. This is a common situation you’ll face. From the very beginning of the client onboarding process, it’s crucial to recognize that competitors may try to win your client by offering a lower price. Your responsibility is to provide exceptional service that justifies the higher cost, ensuring the client sees the value in what you're offering. The key to winning and retaining clients lies in demonstrating that the value you provide is worth the extra investment.