Your company’s website is outdated. How can you make it look modern and professional?

1 Assess your current website

Before making any changes, it is important to evaluate your current website and identify its strengths and weaknesses. To do this, you can use tools such as Google Analytics, PageSpeed Insights, and Lighthouse to measure the website’s performance, usability, accessibility, and SEO. You can also seek feedback from colleagues, customers, and industry experts. Ask yourself questions such as what the purpose of your website is, who your target audience is and what their needs are, what the key features and functionalities of your website are, how it compares to competitors' websites, and what the main pain points and issues that your website faces are.

3 Implement your redesign plan

Once you have planned your redesign strategy, you can begin to implement it and make the necessary changes to your website. Adhere to the best practices and standards for web development and design, and test your website for functionality, compatibility, and security. Moreover, collaborate with your team and stakeholders, and keep them updated on your progress. To help you implement your redesign plan, consider using a staging environment to make changes before going live. Additionally, use version control and backup systems to track and restore changes if needed. Utilize tools such as Figma, Trello, or Slack to collaborate with your team and stakeholders. Similarly, you can use tools like BrowserStack, W3C Validator, or OWASP ZAP to test for cross-browser compatibility, code quality, and security vulnerabilities. Finally, use tools like Hotjar, Google Optimize, or A/B Tasty to test and optimize your website for user behavior and conversions.

4 Launch your redesigned website

When you are ready to launch your redesigned website, you must ensure that everything works as expected and that you have a smooth transition. You should also monitor and measure the website’s performance and impact, and make any necessary adjustments and improvements. To do this, you must update your DNS records and SSL certificates to point to the new website, redirect old URLs to new URLs to avoid broken links and SEO penalties, check for errors or glitches and fix them quickly, announce the website launch to your audience and stakeholders, and track traffic, conversions, feedback, and analyze results. Doing all of this will help ensure a successful website launch.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?