In tough times, I focus on liquidity through cost control, strategic negotiation, and use of available credit. To begin with, I scrutinize and pare non-core expenses, focusing on vital operations while cutting discretionary expenses. Next, I negotiate with suppliers to get better payment terms or request discounts that would ease pressures on cash flow. Lastly, I tap into my credit line of credit, if necessary, to ensure immediate liquidity without compromising long-term financial health. These strategies serve to provide stability and flexibility in times of hardship.

In a downturn, maintaining liquidity is critical. First, assess and prioritize essential expenses, cutting non-urgent costs where possible. Tighten cash flow management by accelerating receivables and delaying non-critical payables. Consider renegotiating payment terms with suppliers or seeking temporary credit lines. If necessary, explore non-core asset sales to free up cash. Communicate transparently with stakeholders about the situation, reinforcing commitment to financial stability. A proactive approach and flexible financial strategies will help preserve liquidity and weather the downturn.