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Your company is experiencing high employee turnover. What could you do to improve internal communications?

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High employee turnover is a costly and disruptive problem for any organization. It can indicate low morale, poor performance, and lack of alignment with the company's vision and values. One of the key factors that can influence employee retention is internal communications. How you communicate with your employees can affect their engagement, satisfaction, trust, and loyalty. In this article, we will explore some ways to improve internal communications and reduce employee turnover.

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1 Assess your current situation

The first step to improve internal communications is to understand your current situation. You need to gather feedback from your employees, managers, and stakeholders about how they perceive and experience your communication channels, methods, and messages. You can use surveys, interviews, focus groups, or other tools to collect data and insights. You should also analyze your communication metrics, such as open rates, response rates, satisfaction scores, and impact on business outcomes. This will help you identify the strengths and weaknesses of your internal communications and the areas that need improvement.

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Aamna S.
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Conduct regular surveys to understand concerns, establish transparent channels for feedback, and communicate organizational changes clearly. Implement an internal communication strategy that emphasizes company values, provides career development information, and fosters a positive work culture.

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2 Define your goals and strategy

The next step is to define your goals and strategy for internal communications. You need to align your communication objectives with your organizational goals and values. You also need to consider your target audiences, their needs, preferences, and challenges. You should craft a clear and consistent communication strategy that outlines your purpose, message, tone, frequency, and channels for each audience segment. Your strategy should also include how you will measure and evaluate your communication efforts and results.

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Karen Lundquist

Strategic Communicator steeped in healthcare, technology, and nonprofits. Confidently using CMS/Salesforce/AI to efficiently and effectively reach and motivate global audiences. Taps data/analytics to drive ROI.
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The area that is often most challenging is the audience. Them is us! Although it is easy to bundle groups into their "gen" there is so much more to consider. The very best internal communication often comes from the people they trust, managers and coworkers. Developing communication by-and-for these trusted sources is a unique approach to sharing the corporate story.

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3 Choose the right tools and platforms

The third step is to choose the right tools and platforms for internal communications. You need to select the tools and platforms that suit your communication goals, strategy, and audiences. You should also consider the accessibility, usability, security, and scalability of the tools and platforms. Some of the common tools and platforms for internal communications are email, intranet, newsletters, blogs, podcasts, videos, webinars, social media, chat apps, and collaboration software. You should use a mix of tools and platforms that can deliver your message effectively, engage your employees, and foster collaboration and feedback.

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4 Create engaging and relevant content

The fourth step is to create engaging and relevant content for internal communications. You need to produce content that is informative, inspiring, and actionable. You should also tailor your content to your audience's needs, interests, and expectations. You should use a variety of formats, such as text, images, audio, and video, to appeal to different learning styles and preferences. You should also use storytelling, humor, and emotion to connect with your employees and convey your message. You should avoid jargon, acronyms, and technical terms that may confuse or alienate your employees.

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5 Encourage dialogue and feedback

The fifth step is to encourage dialogue and feedback for internal communications. You need to create a culture of open and honest communication in your organization. You should invite your employees to share their opinions, ideas, suggestions, and concerns. You should also provide them with opportunities to ask questions, give feedback, and receive recognition. You should listen to your employees, acknowledge their contributions, and act on their feedback. You should also communicate with transparency, clarity, and empathy, and address any issues or concerns promptly and respectfully.

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Sophie Morfaux

Communication et stratégie du changement ?? France / Québec - Omnicité
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Il faudra aussi certainement miser sur la formation et le développement du leadership des managers qui sont la clé la plus importante de communication dans les organisations. Les problèmes de communications internes sont souvent liés à des problèmes de leadership.

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6 Review and improve

The sixth and final step is to review and improve your internal communications. You need to monitor and evaluate your communication activities and outcomes regularly. You should use both quantitative and qualitative methods, such as surveys, analytics, interviews, and testimonials, to measure your communication effectiveness and impact. You should also solicit feedback from your employees, managers, and stakeholders on how they perceive and experience your internal communications. You should use the data and insights to identify the best practices and the areas for improvement. You should also celebrate your successes and learn from your failures.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shauna Elkin

Director @ Pfizer | Corporate Communications | Executive Communications | Employee Engagement | Change Management | Internal Communications | Data-Driven Strategist
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High turnover is often the symptom of a larger, inherent business issue. Once the research has been done to identify the root cause, that will help you define and execute a communications plan that should ultimately help implement the solution.

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Your company is experiencing high employee turnover. What could you do to improve internal communications?

1

2

3

4

5

6

7

1 Assess your current situation

2 Define your goals and strategy

3 Choose the right tools and platforms

4 Create engaging and relevant content

5 Encourage dialogue and feedback

6 Review and improve

7 Here’s what else to consider

Internal Communications

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Your company is experiencing high employee turnover. What could you do to improve internal communications?

1

2

3

4

5

6

7

1 Assess your current situation

2 Define your goals and strategy

3 Choose the right tools and platforms

4 Create engaging and relevant content

5 Encourage dialogue and feedback

6 Review and improve

7 Here’s what else to consider

Internal Communications

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