Your company is divided on financial KPI priorities. How will you align conflicting views for success?

In our company in the real estate sector, there was a conflict between us and marketing department over budget allocation for infrastructure development (Developing Raw Land Project). The marketing team wanted more funds for a high-profile campaign, while we aimed to control costs. To resolve this, a meeting was organized to discuss objectives and constraints. By analyzing the potential ROI and financial goals, a compromise was reached. Reallocating the budget to fund the campaign with clear targets for customer acquisition and sales. This experience underscored the importance of data-driven decision-making, open communication, flexibility, and collaboration for project success.

We were tasked with identifying KPIs for our real estate development company, ensuring alignment with the goals of different departments like Projects, Sales, and Finance. The Project team focused on project timelines, while the sales team prioritized customer satisfaction and sales targets. To avoid conflicts, we collaborated with department heads to establish KPIs that reflected each department’s priorities and aligned with overall company objectives. Departments objectives were developed, including KPIs such as project completion rates, sales per quarter, and customer satisfaction scores. Clear communication and agreement on these KPIs helped avoid conflicts and ensured all departments worked towards the same goals.

In one of ours Infrastructure Project, we faced challenges in synchronizing efforts between Finance, Projects and Marketing departments. We were focusing on budget constraints, while the Projects team was concerned with meeting deadlines, and the marketing team on launching pre-sales campaigns (Wafi Program-Off Plan Sales). To foster collaboration, we initiated cross-departmental workshops where we discussed their concerns and expectations. Common goals were identified, and a shared project timeline was developed with input from all departments. This approach improved collaboration, streamlined communication, and minimized conflicts, leading to a cohesive and successful project outcome.

In our real estate development company, we once faced conflicting views on KPIs between us and the Projects team. The Projects team emphasized project completion speed, while we focused on cost efficiency. To resolve this, we analyzed historical data on project timelines, costs, and profitability. The data revealed that faster completions often led to cost overruns. We then adjusted the KPIs to balance speed with cost control, resulting in more financially sound projects without sacrificing timely delivery. This data-driven approach aligned both teams and optimized overall performance.

We scheduled regular weekly and monthly meetings to discuss progress, address challenges, and adjust strategies as needed. The weekly meetings focused on updates from the previous week, including issues, progress, and project status. The monthly meetings delved into detailed progress reports, associated risks, and milestones achieved. By fostering an open communication environment, we quickly identified and resolved issues, ensured everyone was aligned, and maintained momentum toward our shared objectives. This approach not only enhanced collaboration but also significantly contributed to the project’s overall success.