I'd first have an open conversation with the collaborator to understand their perspective and clarify my own. Also, sticking to the core values would be a must for me. If there's room for compromise without compromising core values, great. But if the misalignment is too strong, I would prioritize protecting my brand's integrity and respectfully part ways. It's important to stay true to what your brand stands for, even if it means making tough decisions.

Navigating a conflict with a collaborator who contradicts my brand values requires a proactive and transparent approach. First, I would engage in an open conversation to understand their perspective and clarify my stance. It’s essential to emphasize the importance of aligning our values for authentic and sustainable partnerships. If we cannot find common ground, I may need to reassess our collaboration to protect the integrity of my brand while seeking alternative partnerships that resonate with my core values. Ultimately, maintaining authenticity and trust with my audience is paramount.

If a collaborator goes against your brand values in the Creator Economy, it is important to address the situation promptly and professionally. Start by openly and honestly conversing with them to express your concerns. Clearly outline how their actions or statements conflict with your brand values and the potential impact on your audience and reputation. Consider ending the collaboration respectfully, emphasizing that maintaining brand integrity is your priority. Communicate the decision to your audience transparently, framing it to reinforce your commitment to your values. Use the experience as a learning opportunity to refine your criteria for future collaborations, ensuring they align with your brand ethos.

Vetting a partner beforehand to ensure values alignment is the best recipe for a successful collaboration, but if you do find yourself in this situation, I would encourage you to be calm, yet very direct and clear with your primary point of contact. ??Borrow a common business feedback framework called Situation??Behavior?? Impact. Describe the situation from your perspective, the behavior you are observing (whatever is causing the value misalignment), and the impact is having on the collaboration. Approach with curiosity, don’t come in hot. Ask the question, “Can you help me understand the situation from your perspective, please”. Then wait.

In my experience, a good option is to address the issue directly but diplomatically, reinforcing your brand values while seeking a solution. As Brené Brown explains in "Dare to Lead," courageous conversations are essential for maintaining integrity and fostering productive relationships.