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Your client's feedback clashes with the game's artistic vision. How do you navigate this creative conflict?

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In game development, creating a product that satisfies both your artistic vision and your client's expectations can be a tightrope walk. When feedback from your client seems to clash with the core creative direction of your game, tension can arise. As a developer, you are often deeply invested in the game's artistic integrity, while your client is looking at it from a different perspective, potentially prioritizing marketability or specific features they believe are important. Navigating this creative conflict requires a delicate balance of communication, compromise, and creativity to ensure the final product is both true to your vision and successful in the eyes of your client.

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Minhaz-Us-Salakeen Fahme

Author-"How to Make A Game"/ Apress, Springer Nature | Game Designer and Writer

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Nick Filonchik

Building better teams and products with passion | Certified Leadership Coach & Facilitator | SAFe SPC | Management 3.0…

1 Understand Feedback

When faced with feedback that challenges your game's artistic vision, the first step is to fully understand the client's perspective. Listen actively and ask questions to clarify their concerns and suggestions. It's crucial to determine whether the feedback is subjective or if it stems from a strategic standpoint. Understanding the 'why' behind their comments can help you assess how to address them without compromising the game's artistic integrity. Remember, feedback is often about improving the game, not undermining your creativity.

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Nick Filonchik

Building better teams and products with passion | Certified Leadership Coach & Facilitator | SAFe SPC | Management 3.0 Practicioner | PSM, ICP-ACC, ICP-ATF, CAL-E, CAL-O, CAL-T
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In contract game development, when you game depends on what client says it's very important to understand why your client says something and what exactly your client means. Artistic vision for your game is something both you and your client can iterate multiple times, but last word is always your client's. So prepare yourself to collect feedback, work with it and incorporate into new iterations as fast as possible. Subjective feedback in gamedev just as in any other creative industry is a very common thing, so be ready to discuss your client's point of view and taste and build your artistic vision around it. But spend enough time in building borders and be sure, that your client will not come tomorrow and ask to redo everything.

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2 Evaluate Importance

Once you've comprehended the feedback, evaluate its importance. Consider how the suggested changes align with your game's goals and target audience. Will they enhance the player's experience or detract from it? Sometimes, what seems like a conflict might actually be an opportunity to refine your vision and make the game more appealing without sacrificing its essence. Prioritize the feedback based on its potential impact and relevance to the game's success.

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Nick Filonchik

Building better teams and products with passion | Certified Leadership Coach & Facilitator | SAFe SPC | Management 3.0 Practicioner | PSM, ICP-ACC, ICP-ATF, CAL-E, CAL-O, CAL-T
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It's important to divide what kind of feedback is related to the game's artistic vision and art style, and what kind of feedback is related to narrative, gameplay, etc. Because sometimes saying the words "artistic vision" your client doesn't nesesserly means art style, character design and environment design, but rather speaks about gameplay, monetization or any other thing, that is in their's mind. Different areas of game deserve different attenteion and should be preioritized differently so you need to evaluate importance and start from the thing that will give you more knowledge about how your client sees the game and what is the main difference between your visions

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3 Communicate Clearly

Effective communication is key in resolving creative conflicts. Articulate your artistic vision and the reasons behind your design choices to your client. Use examples and prototypes to illustrate how their feedback might affect the game. Be open to discussing alternative solutions that could satisfy both parties. Clear communication can often reveal a middle ground where compromises can be made without losing sight of the game's artistic integrity.

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Minhaz-Us-Salakeen Fahme

Author-"How to Make A Game"/ Apress, Springer Nature | Game Designer and Writer
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In most cases like this, the client doesn't understand what you're talking about. So, come up with examples that they can relate to. That should work better than having a theoretical debate.

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4 Explore Alternatives

If the feedback still seems at odds with your vision, explore alternative solutions. Brainstorm with your team to find creative ways to address the client's concerns while maintaining the game's core aesthetic and narrative. Sometimes, a fresh perspective can lead to innovative ideas that satisfy both artistic and commercial goals. Be flexible and willing to adapt; the best solution might be one you haven't thought of yet.

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5 Compromise Wisely

Compromise is an inevitable part of game development when dealing with client feedback. However, it's essential to compromise wisely. Assess which aspects of your vision are non-negotiable and which can be adjusted. Aim for changes that respect the game's artistic integrity while also taking into account the client's input. A well-negotiated compromise can lead to a stronger, more well-rounded game.

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6 Maintain Perspective

Lastly, maintain perspective throughout the process. Keep in mind that game development is a collaborative effort, and receiving input from different sources can be beneficial. Use this as an opportunity to grow and improve as a developer. Balancing your artistic vision with client feedback isn't about winning or losing; it's about creating the best possible game that resonates with players and meets market expectations.

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Your client's feedback clashes with the game's artistic vision. How do you navigate this creative conflict?

1

2

3

4

5

6

1 Understand Feedback

2 Evaluate Importance

3 Communicate Clearly

4 Explore Alternatives

5 Compromise Wisely

6 Maintain Perspective

Game Development

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Your client's feedback clashes with the game's artistic vision. How do you navigate this creative conflict?

1

2

3

4

5

6

1 Understand Feedback

2 Evaluate Importance

3 Communicate Clearly

4 Explore Alternatives

5 Compromise Wisely

6 Maintain Perspective

Game Development

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