If the business is growing and responsive to the market, then evolving goals should be expected. Since this is a client, then you need to invest in them. Like most things in life, and business, managing expectations is any relationship is important. You should document these goals, and you and the client need to recognize that each organization has a dependency on the other to perform and meet them. This should be managed via regular communications and meetings. Gauge the status of the relationship relative to the intended goals. Treat your client's business goals as part of your collaboration, and like any relationship you get out what you put in. You must acknowledge that this is a living document, and it may change, so expect it.

To keep project deliverables on track amidst shifting client goals, I would maintain open communication to understand the new objectives clearly. Regularly revisiting project timelines and milestones allows for adjustments as needed. Implementing agile methodologies enables quick adaptations, and consistently providing updates ensures all stakeholders are aligned and informed throughout the process.

To keep your project on track when business goals shift, make sure to chat regularly with stakeholders to stay in the loop. Using an agile approach can help you adapt easily to new priorities. Focus on the most important tasks and keep your documentation updated. Set up a simple process for handling changes, and encourage feedback to catch any issues early. Check your resources and risks often, and help clients understand what these changes might mean. Delivering in smaller phases can also make it easier to adjust based on their input.

When a client’s business goals shift, I focus on flexibility while maintaining the core project deliverables. In a recent project, the client changed direction mid-way, requiring us to realign our priorities. I scheduled a meeting to understand their new objectives and outlined the potential impact on our timeline and resources. By clearly communicating what changes were feasible within the current scope and which would require additional discussions, I ensured we stayed on track. Regular check-ins and updated milestones helped manage expectations and kept the project aligned with their evolving goals.