As we always face this scenario, first we always open different communication channels; mails, calls, visits, introductions, etc... A no reply is always on table for any of the channels, especially if the value Proposition wasn't obvious, the account wasn't handled well, or it was just wrong timing. So a polite follow up approach at this point is needed, incase if it didn't work we switch to one of the other channels that are already open. Sharing useful insights, updates and resources is needed , but it should be relevant to their business, as that will show how focusing we are on the business. And asking if any priorities have shifted on their end and offer to adjust our approach accordingly. always keep a door Open.

In a previous project, I had a client who suddenly became unresponsive to emails and calls, which stalled our progress. Instead of pushing harder, I decided to switch up my approach. I sent a brief, friendly email with a subject line like “Quick Check-In” and kept the message simple: asking how they were doing and offering to adjust timelines if needed. I also included a summary of what we had achieved so far and a few next steps to show I was still focused on their success. This more personal, less formal approach prompted a response and opened up communication again. Sometimes, showing empathy and flexibility helps clients feel more comfortable reengaging.