I work for a referral-based advertising agency called TCW Digital. We partner with many telemedicine clinics, apparel companies and B2C websites and have had amazing results reaching new clients at a low cost per acquisition using a digital marketing approach that is completely data-driven and built around our own proprietary algorithm. In a nutshell, the TCW Digital Equation combined with ongoing brand immersion management efforts results in predictable growth of impression clicks, which leads to new customer conversions. We are the new modern strategy.

Remember when we thought MySpace was forever? ?? I had a client using the same stale tactics, so we updated their game. We introduced TikTok trends, IG reels, and data-driven posts ??. Engagement shot up like crazy ??. It’s all about meeting the audience where they are today, not where they were 5 years ago. Let’s move with the times or get left behind???.

If a client is stuck using outdated content tactics it is likely for these reasons: 1 - They don't have time to research modern strategies 2 - They don't have the funds to implement new content 3 - They are fearful of change To steer these clients to modern content strategies, I would start slowly & cost effectively. First, suggest switching out overly promotional content for content that adds value to their audience. This switch should not cost any extra and analytics would quickly prove its value. Next, suggest less frequent posting with more engaging content. Another cost effective way to implement a modern strategy. Once you've earned the client's trust with these new tactics, you can then offer a comprehensive strategic plan.

The best way to encourage clients to follow the modern techniques for social media growth is to tell them about the key benefits of adopting them. In the online marketing era, you can easily research about your target audience, craft custom campaigns, measure results in real time and make adjustments quickly. Be transparent with clients, and they will agree with you on leveraging the modern techniques of SMM. Best of luck

To steer a client toward modern social media strategies, present data on current trends and show how platforms and audience behaviors have evolved. Offer to run a small pilot program with newer tactics and provide case studies of competitors who have successfully transitioned. Tie the conversation back to their business goals, showing how modern approaches align with their objectives. If they’re resistant, suggest a gradual shift by updating one platform or strategy at a time. If they still refuse to adapt, consider disengaging to protect your professional reputation.