Your client is pushing for a different strategy. How will you navigate the conflict within your team?

When a client pushes for a different strategy, the first step is to understand the underlying reasons. Often, these changes are driven by the client's business forecasts and market analysis. To navigate this situation: - Understand the Client's Perspective: Engage with the client to comprehend the end goals of the new strategy. This insight will help you align your efforts to support their objectives. -Align with Business Goals: Ensure that your team is aligned with the client's business-driven requests, focusing on supporting the account's success. By fostering open communication and understanding the client's rationale, you can manage team conflicts effectively and collaborate towards achieving the client's strategic goals.

O cliente só vai solicitar uma nova estrategia se ele n?o estiver vendo resultado, entretando a de se medir o tempo, existe trabalhos que demanda pelo menos algumas semanas para come?ar a das bons resultados, temos que ser cuidadosos com isso.

Understanding the strategic changes of a client is important in both short and long term. Most of the time AM teams forget to listen rather focus on telling/ pitching and upselling. Multi source intel gathering from stakeholders, alignment with you service teams and client is foundation to success. This will not only create a trusted advisor rather than a sales person in the long run also chances of revenue loss or budget shortage can be planned and diverted to other focus areas quickly.

It is integral to understand, while you are a professional, you are also being employed by your client who has a desired end goal. While you are very knowledgeable and know what can/can't happen in the project's scope, it is important to listen and feel heard. Engage in active listening and be sure to respond to the client with what they said as a sentence stem. For instance, "What I believe you just said was X, I think a great strategy for fully realizing our potential to achieve X would be by following the strategy Y. Explain strategy Y, then listen to their feedback on what they feel." The client should get what they envision out of the project, and that end result is a dependent effort for the team (and not an independent effort).

If your client is pushing for a different strategy it could be because something is changing and you don't know about it. Listen to them so that you can reassess their current position and determine if a different strategy does or does not make sense. Sometimes clients push for different strategies because they feel uncomfortable with the current strategy and if that's the case you should probably alter the strategic plan so they can sleep at night. At this point you should have a great relationship with them so this conversation should not come across as confrontational at all. It is incredibly important that you and your team understand your clients perspective and can empathize with them. If you can't you'll loose the client.

It's important that you understand your clients goals and how any changes to strategy may affect them. Strategic planning is the name of the game and you need to get this aligned with your client. Timeline, budget, and resources are all great but they are only quantitative measures. You need some qualitative measures added in. Business is not just math it's people skills too. How does the client feel about the project? How does their company feel about it? What are some of the things that keep them up at night...I bet it's not numbers. By developing a strong relationship with your client you should be able to have a down to earth and comfortable conversation with them that aligns their goals with your teams. People skills people!

Fazer as avalia?oes periodicas dos indicadores e de suma importante para monitorar os resultados e poder n?o perder tempo na hora de " mudar o jogo " estar atento para as mudan?as de mercado e muito importante.

Após ter a escuta ativa e compreender a pedida do cliente, os motivos que levam a tal pedido, come?amos a avaliar o impacto que isso terá na empresa, nas pessoas, no ambiente e nos processos. Dizer n?o logo de cara n?o é indicado, importante compreender o que isso vai causar na organiza??o. Importante também compreender se fazendo como o cliente quer trará benefícios com ele e com os demais clientes que tem, se pode ser um forma nova de atendimento que pode ser replicado. A compreens?o no que pode causar nos demais concorrentes e clientes é de suma importancia, as vezes fazer para um pode prejudicar outros clientes de sua base, por isso entender impactos é primordial para a tomada de decis?o.

Evaluate Impact Before Action: Assess how the client's proposed strategy aligns with project goals. Weigh risks and benefits, and consult your team's expertise on potential effects to timeline, budget, and resources. With this analysis, you can confidently decide whether to adapt or suggest a balanced compromise.

O importante da comunica??o e falar e ser entendido, entretanto se voce come?ar a utilizar os meios certo, certamente vai poupar meios e mecanismo

Effective communication is crucial when implementing strategy changes. Clearly explain the client's new direction to your team, highlighting the reasons for the shift. Transparency ensures your team understands the client's updated goals, reducing resistance and encouraging collaboration. Don’t forget to relay your team’s feedback to the client, showing a unified approach that aligns everyone's efforts.

Try to really take into consideration your client's inputs. Take that and evaluate against your original strategy. Think whether it makes sense to stick with your original plan, abandon it and switch to client's plan or find a middle group and modify what you originally intended to do.

If there's resistance to a client’s new strategy, collaborate with your team to find creative solutions that align with the client’s goals while preserving the project's vision. This approach ensures the client feels heard and respected, and fosters a win-win outcome through innovation and teamwork. Keep the focus on finding a balance that benefits everyone.

After weighing all options, it's time to decide. Together, we align on a choice that meets client needs and showcases our team's strengths. We'll lead with confidence, stay adaptable, and commit fully to our path forward. Let's make it happen!

Execution matters the most, all plans, strategic thinking and analysis only aids the plans. The real deal is to implement the plan seamlessly with all hands on deck. You are always judged by both management and clients on the capacity to execute as promised. Alignment to new strategy needs a well oiled execution plan, handover and overlap between all stakeholders. Being connected to the core team, collaborating and having regular cadences can help translate you plans to all involved parties, resulting to a good steering committed focused on a client's and their own org's success.