??There are some people who are particularly hard to win back, and there are folks who do not believe in giving anyone a second chance. Sometimes, it’s clear where trust was broken. Other times, it’s less clear, but the concerns are just as valid and will take time and effort to understand. And, depending on the issue, some breaches are easier to repair than others. Here’s how to rebuild trust: ??Establish Your Credibility Establishing credibility, like trust, in a coaching relationship, isn’t just immediate. ??Seek to Understand what Went Wrong ??Acknowledge the Breakdown in Trust ??Identify Corrective Actions ??Work to Earn Trust Back ??Give it Time:Trust in coaching builds over time.

Trust is the foundation of a strong coaching relationship. To rebuild trust with a client who has faced setbacks in previous experiences, I would take the following steps: 1. Start Small: Begin with manageable tasks to build rapport gradually. 2. Redesign the Alliance: Review and adjust the coaching alliance to meet the client’s needs. 3. Review the Contract: Go over the coaching contract together for clarity and understanding. 4. Ask for Preferences: Explicitly ask how they want me to work with them. 5. Share My Approach: I would share my typical methods to foster transparency. 6. Establish Boundaries: Clearly articulate boundaries to create a safe space for both of us.

Se, apesar de decepcionado em rela??o a outros coaches, o cliente me procura, entendo que a sua decep??o ocorreu em rela??o a profissionais, mas ele continua acreditando no processo de coaching. Na primeira conversa com esse cliente, penso ser essencial entender os fatores que lhe geraram decep??o, agindo de forma ética, onde fique claro o meu interesse em ocorrências, comportamentos e atitudes, a partir do que terei condi??es de verificar se o problema decorre de expectativas frustradas ou da conduta de outros profissionais, cujos nomes n?o devem ser citados. Entendendo o que o fez me procurar, alinhamos expectativas sobre como o processo irá transcorrer. Só após esse entendimento, iniciaremos o processo de coaching de forma segura.

In the first session, we go over my roles and expectations as their coach and the client is also asked to share what their expectations are of me and what they want to accomplish during our work together. We agree on a plan and document it.

I believe trust-building should happen way before we ever meet—during the marketing phase. It’s about establishing a presence as a coach who understands their pain points and can bridge the gap to their pleasure points. When I effectively nurture leads, I build trust by overcoming objections long before the discovery session or sales call. 95% of the time, it’s not coaches they don’t trust—it’s their own ability to choose the right coach that they have lost faith in. Once they sign with me, I reaffirm their decision (thus building MORE trust) through a thorough onboarding process, especially in a high-ticket coaching container. From there, it’s simply about delivering incredible value and guiding them to the transformation they deserve.