Your client is eyeing your competitor's services. How can you address their objections effectively?
As an account manager, you know that retaining clients is as crucial as acquiring new ones. When your client starts considering your competitor's services, it's a clear signal to reassess the value you're providing. Addressing their objections effectively is not just about salvaging a business relationship—it's about understanding their needs and reinforcing their decision to choose your services in the first place. Remember, objections are not rejections; they are opportunities for you to demonstrate your commitment to your client's success and to differentiate your offerings.