Your client doubts the value of project updates. How can you convince them of its importance?

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Understanding the skepticism around the necessity of project updates is crucial in client relations. When you're navigating a project, your client might question why regular updates are important. It's your role to ensure they recognize that these updates are not merely a formality but a cornerstone of project success. They provide transparency, foster trust, and enable both of you to stay aligned on goals and expectations. Convincing your client of the value of project updates is a matter of demonstrating their impact on the project's outcome and your collaborative relationship.

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Sergio Adrian Fernandez

CEO comercial manager en Gaelo / Salva Alfonsa
Ajay Tilwankar

Freelance Consultant at Navi Mumbai

1 Build Trust

Establishing trust is fundamental in any client relationship. When your client sees regular, honest updates, they're reassured that their project is in good hands. These updates are a chance to showcase your reliability and commitment to the project. By being proactive in communication, you're not just keeping your client informed; you're also building a foundation of trust that can lead to more business in the future. Trust is the currency of client relations, and project updates are an investment in that currency.

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Sergio Adrian Fernandez

CEO comercial manager en Gaelo / Salva Alfonsa
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La confianza es el activo más valioso que tenemos las personas y por ende las compa?ías, cuando la misma se rompe ya no hay vuelta atrás, porque una de las dos partes involucradas confió mucho en la otra parte y fue defraudada. Por ello todo el proceso comunicacional debe ser claro y conciso para que se brinde claridad en los conceptos.

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Rafiq Ahmed Farea

PMP(google) | Mechanical Engineer | Maintenance Engineer
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In my opinion, the project manager should establish common ground with the client by clarifying the mutual benefits for both parties. Secondly, the manager should provide a clear vision of how these updates will help achieve the agreed-upon goals within the set timeline and budget. It is also essential for the client to understand how these updates will contribute to avoiding risks and issues that might occur without it , and how this will positively impact the reputation of the client, the project manager, the team, and the organization as a whole,or negatively without these updates,by these you will be clear, transparency

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2 Ensure Clarity

Clarity in project status is essential for decision-making. Your client needs to understand where the project stands to make informed decisions. Updates provide a snapshot of progress, challenges, and next steps. This clarity helps prevent misunderstandings and sets clear expectations. When your client is well-informed, they can provide valuable feedback that can steer the project towards success. It's your job to articulate the progress and hurdles in a way that is clear and actionable.

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Sergio Adrian Fernandez

CEO comercial manager en Gaelo / Salva Alfonsa
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Nuestros Clientes tienen que ver y notar que brindamos y ponemos a dispocisión de los mismos actualizaciones permanentes para de esta manera ver que estamos comprometidos con el proyecto y entonces la confianza más el compromiso se transforman en una ventaja competitiva única para estar un paso adelante de la competencia directa.

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3 Encourage Collaboration

Project updates are an invitation for collaboration. They open the door for your client to offer insights and participate actively in the project's progression. This collaborative approach can lead to innovative solutions and stronger buy-in from your client. When they are involved and their input is valued, they are more likely to support the project's direction and outcomes. Collaboration through updates is a strategic approach to harnessing the collective expertise of both parties.

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Sergio Adrian Fernandez

CEO comercial manager en Gaelo / Salva Alfonsa
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La idea se basa en lograr una sinergia entre Clientes y la compa?ía trabajando juntos para lograr avances y aportes positivos en los servicios y en los productos que ofrece en los mercados.

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4 Address Concerns

Proactive updates allow you to address concerns before they escalate. By regularly communicating with your client, you can identify potential issues early on and work together to resolve them. This preemptive strategy can save both time and resources, and it demonstrates your dedication to the project's success. Your client will appreciate the foresight and effort put into mitigating risks, which can further solidify their confidence in your services.

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Sergio Adrian Fernandez

CEO comercial manager en Gaelo / Salva Alfonsa
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Siempre es positivo tener una actitud y una manera de hacer las cosas de forma proactiva porque Los Clientes ven que la compa?ía se está esforzando para trabajar en el proyecto que corresponda. Ser previsores nos lleva a no ser perfectos pero podemos lograr una mejora en lo operativo y administrativo y así ajustar los costos que influirá en el avance del proyecto. Si somos previsores se activará un mayor grado de confianza entre los Clientes y la compa?ía.

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David Palanuk

B2B Lead Generation at Revvix; Owner at Close 2 the Heart (dba Time Machine)
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While project updates are a great way to maintain transparency & bolster trust with a client...there is a fine-line between offering transparency & restricting progress. I'm currently managing a situation where a client has grown to appreciate & expect a detailed report for outreach across up to 7 separate campaigns weekly. It's important to remember that the number of hours in a day remain the same...more time spent preparing reports=less time available for outreach on those 7 campaigns, ultimately resulting in fewer updates to report. Sometimes these discussions are difficult to have with a client, however, it's necessary to be assertive in order to stay focused on what drives the business as well as the relationship with the client.

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5 Track Progress

Project updates serve as milestones to track progress. They provide a historical record of how the project has evolved, which can be invaluable for post-project analysis and future planning. By documenting each phase, you give your client a clear view of how their investment is materializing. This aspect of project updates is particularly important for long-term projects where it's easy to lose sight of achievements and learnings along the way.

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6 Adapt Strategies

Finally, regular updates can help in adapting strategies to changing circumstances. The business environment is dynamic, and what was planned at the outset may not always be feasible as the project unfolds. Through consistent updates, you can keep your client in the loop about necessary adjustments and ensure that the project remains aligned with their goals. This adaptability can be critical for the project's relevance and success, and it underscores the value of staying communicative throughout the project lifecycle.

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Ajay Tilwankar

Freelance Consultant at Navi Mumbai
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The best way is to arrange project reviews at site, when important mile stone is achieved. Use the occasion to also discuss and finalize the recommendations if any by Clint including its effects on time and cost and cost benefits analysis.

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Your client doubts the value of project updates. How can you convince them of its importance?

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1 Build Trust

2 Ensure Clarity

3 Encourage Collaboration

4 Address Concerns

5 Track Progress

6 Adapt Strategies

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