As a communication professional and a writer, I've often faced the challenge of balancing speed and quality when dealing with last-minute client requests. Prioritizing essential features means identifying the core elements that are absolutely necessary for the project to be successful. When faced with a last-minute request, I take a deep breath and assess the situation calmly. I prioritize the essential features, explore opportunities to leverage existing resources, and communicate openly with the client. And I also try to keep a clear and transparent communication path. I believe in underpromising and overdelivering strategy. And it has always worked like magic.

If your clients are uneasy with the brand messaging, the first step is to listen carefully. ???? Ask them what’s not sitting right—sometimes the message might not align with their values or their audience. ???? Don’t get defensive; instead, open the floor for their feedback and understand their concerns. Next, work collaboratively to adjust the messaging. ?? Reassure them that you're committed to finding a middle ground that aligns with both their vision and the brand’s identity. When clients feel heard, they’ll trust you to steer things in the right direction. ?????