Your client demands interactive video features. How will you meet their expectations?

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In the realm of video technology, your clients' needs are evolving. They're no longer content with static, one-way video content; they demand interactive features that engage viewers and enhance the user experience. As a professional in this field, your challenge is to rise to these expectations, employing the latest tools and techniques to create dynamic, interactive video content. Whether it's for marketing, education, or entertainment, the ability to integrate interactive elements is crucial in keeping your content relevant and engaging.

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1 Understanding Needs

To meet your client's expectations for interactive video features, you must first thoroughly understand their objectives and the audience they aim to engage. Are they looking to increase viewer engagement , collect data, or provide educational content in a more immersive way? By having a clear grasp of their goals, you can tailor the interactive elements precisely. For instance, if data collection is a priority, incorporating interactive forms or surveys within the video can be highly effective. Understanding these needs is the foundation upon which you'll build an interactive video strategy that delivers results.

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Yvonne McLaren

Managing director New Zealand and Pacific BlueMount Capital (Melbourne, Victoria)
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At the Catalyst Collective we bring in the expertise to help clients get a strategic plan in any area of their business, we project manage the experts with a project manager. So its about getting the right people involved. Also setting milestones and benchmarks financially and for completion. Blowouts in the tech contracts are the rule not the exception. Have renegotiated many of these over the years.

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2 Choosing Tools

Once you know what your client wants to achieve with their interactive video, you need to select the right tools for the job. There is a variety of software available that allows you to add interactive elements like clickable areas, branching scenarios, and quizzes. These tools often come with user-friendly interfaces that make it easy for you to implement your ideas without needing extensive programming knowledge. However, ensure that the tools you choose are compatible with the platforms where the video will be hosted and viewed to avoid any technical hiccups.

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Yvonne McLaren

Managing director New Zealand and Pacific BlueMount Capital (Melbourne, Victoria)
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Once again get in the experts to recommend a strategy for best practice but also get clear costs signed off before you start implementation. We got Microsoft 365 on our company computers, got three quotes all around the same basic price. Rest of staff on PC I use Mac, they should have immediately requoted saying it was a new laptop for me as a 7 year old couldn’t take the new tech. So instead of $1500 NZD it went to $10,000 NZD without the new laptop. I renegotiated to $5k but still another $4k on Mac Pro . The company didn’t care they just wanted to clock up the time.

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3 Designing Interactivity

Designing interactivity in video content is where your creativity shines. This step involves conceptualizing how viewers will interact with the video. Will they choose their own adventure through branching narratives, answer quiz questions to test comprehension, or click on products to learn more? The design should be intuitive and add value to the viewing experience without being intrusive or distracting. Remember, the goal is to enhance engagement, so consider the user journey and how each interactive element will contribute to it.

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4 Technical Integration

Technical integration of interactive elements into your video is a critical step. This may involve scripting in HTML5, CSS, and JavaScript if you're embedding interactive features directly into web-based videos. For more complex interactions or compatibility with various video platforms, using dedicated interactive video software might be necessary. Always test the interactivity across different devices and browsers to ensure a seamless user experience. It's also important to keep accessibility in mind so that all users, including those with disabilities, can fully engage with your content.

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5 Quality Assurance

Quality assurance is non-negotiable in delivering a flawless interactive video experience. This involves rigorous testing to identify and fix any bugs or issues before the video reaches the audience. Check that all interactive features respond correctly, track data as intended, and are not prone to errors that could frustrate viewers or skew analytics. It's also wise to gather feedback during this phase, perhaps from a focus group that represents the target audience, to ensure the interactivity is both functional and appealing.

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6 Ongoing Support

After deploying the interactive video, ongoing support is essential to maintain its effectiveness over time. Monitor user interactions and gather feedback to understand what's working and what might need tweaking. Be prepared to update the content or technical aspects as needed to keep up with changing viewer expectations or technological advancements. By offering continuous support and updates, you ensure that your client's investment in interactive video technology remains a valuable and relevant tool for their objectives.

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Yvonne McLaren

Managing director New Zealand and Pacific BlueMount Capital (Melbourne, Victoria)
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Once again really do your home work re costs and deliverables. You can sign a lot of support directly with the main company you bought the products off. Ask to speak to other companies they have worked with for a few years. Get a basic package and see how they perform over 6-12 months, review every 3 months to see if the support is worth the cost and if you have to approach them all the time and they aren’t doing any customer support without you initiating then look around for a company that wants your work.

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Your client demands interactive video features. How will you meet their expectations?

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1 Understanding Needs

2 Choosing Tools

3 Designing Interactivity

4 Technical Integration

5 Quality Assurance

6 Ongoing Support

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