Your client demands instant success from social media ads. How do you navigate their high expectations?
Navigating high client expectations in social media advertising can be a tightrope walk. How do you balance their demands with reality?
Your client demands instant success from social media ads. How do you navigate their high expectations?
Navigating high client expectations in social media advertising can be a tightrope walk. How do you balance their demands with reality?
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Clients want immediate results while we need more time for our expertise to yield fruits. Here are tips to balance ?? their demands with reality. Educate them at the beginning on how social media and the digital word works, by doing so you tend to give your self time to meet up with their expectations. Secondly, constant updates. Clients hate being kept at the dark, let's face it no one likes being kept in the dark. So constant updating them on what you are doing and results you are expecting is extremely important as it calms down nerves.
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Managing client expectations in social media ads is all about being upfront and realistic. I always explain to clients that while ads can drive quick results, building sustainable growth takes time. It's important to share insights on how testing, refining, and optimizing campaigns lead to better long-term outcomes. I keep clients in the loop with regular updates and performance reports to show progress. Setting clear goals from the start helps ensure they understand the process, so we’re on the same page when it comes to results. This way, we balance expectations with reality.
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Start with visitor retargeting ads and custom audiences from their previous database of customers and that should be a quick win.
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Make the ads targeted and offer something special. People are always converted on value proposition. The more valuable the offer the more ROI on Ad spend. For this a lot of A/B testing for ads is needed in terms of Ad copy and design.
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Here are some no-fluff and straight-to-the-point tips: > Do NOT start any project unless you FIRST ALIGN on the expectations > Do NOT start any projects unless you FIRST ASSESS the client's product, funnel and customer journey > Do NOT start any project with subpar creatives or landing pages > Assess historical data if any > If there are no historical data, suggest a trial period to collect data ?? If you found value on these tips, connect with me! ????
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