Your client alters the ad targeting criteria last minute. How will you salvage your proposed ad strategy?

When a client unexpectedly shifts ad targeting criteria, stay agile. To adapt your strategy effectively:

• Assess the impact: Review how the new criteria will alter the campaign's reach and budget.

• Communicate promptly: Discuss the changes with your client to understand their goals.

• Revise and test: Quickly modify your approach and test its effectiveness in smaller segments.

How do you adjust when facing sudden shifts in strategy?