Your brand's core values are non-negotiable. How do you handle a client's conflicting expectations?
In brand management, your core values are the bedrock upon which your brand is built. They're the guiding principles that dictate behavior and action, both internally and in the marketplace. When you encounter a client whose expectations conflict with these values, it's a delicate situation. Your challenge is to navigate these waters without compromising what your brand stands for, ensuring that every decision aligns with your core principles, and communicating this importance to your client in a way that maintains a positive relationship.
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Dr Prachi JainSustainability Consultant & Intern Lawyer II PhD in Environmental Studies II Speaker II Strategist II Advisor1 个答复
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Mitushi GuptaTop Branding Voice I Marketing I Crompton I AGL I PPO- Roca India | Nestle I Brand Management Content Creator
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Chiranjeev JaiswalMarketing Manager @Ayush Foods | MBA - Marketing | PGDM - IM(FMS) - BHU