To set the record straight when your brand story is misunderstood by the media, act swiftly and strategically. Start by issuing a clear, concise statement that addresses the misunderstanding directly, offering factual corrections. Engage with key media outlets, both online and offline, to provide clarifications and additional context. Use owned platforms, like your website and social media, to control the narrative and communicate directly with your audience. It's crucial to maintain transparency, highlight the brand's core values, and stay consistent in messaging to rebuild trust and ensure the correct story resonates.

Rewrite your story, change the angle, bring in new elements, points of view, new language... if they've misunderstood your storytellig, adjust it and create new opportunities.

The key is acting strategically and swiftly to clarify the misunderstanding. Reach out to the specific journalists or publications and address the misunderstanding directly with clear, factual information. Engage your champions - your loyal customers, partners and suppliers - to help change the narrative. Often your side of the story has more weight when echoed by the community you serve. Leverage your owned channels to communicate your brand story. This ensures you are reaching the people who matter the most.

It's always smart to hit the issue head on. Be an authentic voice for the media to understand who your brand is. We all have different perspectives but if you sit down and actually talk about your brand in a way that showcases who you are, you win. I have seen this done several times with organizations such as RB, Unilever, and LVMH to showcase who they actually are as a brand.

If the media misinterprets your brand story; here's how you turn the tables: - Issue a clear and concise statement correcting any inaccuracies ASAP to prevent further spread of misinformation. - Use your website, social media, and blog to share your side of the story directly with your audience, ensuring the truth is clearly communicated. - Politely reach out to the media outlet and request a correction or clarification, providing evidence that supports your brand’s true narrative. - If possible, ask trusted partners, influencers, or loyal customers to share their positive experiences. This approach can help you regain control, protect your brand reputation, and even turn a potential setback into a win.