Your brand is facing a reputation crisis. How can you use influencers to turn the tide?

Es crucial seleccionar influencers que se alineen con tus valores y tu audiencia cuando la reputación de tu marca está en juego. Busca aquellos con un historial de autenticidad y compromiso en su nicho. Sus seguidores deben superponerse con tu grupo demográfico objetivo, lo que garantiza que su respaldo llegue a los oídos adecuados. La marca personal del influencer debe complementar la tuya, para que su defensa se sienta natural y creíble. Además, establece una colaboración a largo plazo con los influencers seleccionados para construir una relación de confianza mutua, lo que fortalecerá la percepción positiva de tu marca y potenciará su impacto en la audiencia.

Some ways to get started is to analyze what kind of content does the influence post and which medium highlights their impact the most. It's important to choose the right influencer which basically has the the same TA as your brand and. Making sure the engagement i.e. likes, comments and share is targeting your target audience. Most importantly how controlled is the narrative in the reputation building process. As it should seem natural instead of forced and white washed.

Engage influencers who share similar brand essence, history and values. It is also crucial that the content which is developed by the influencers are reliable and connects with the relevant target audience. In short Right People - Right Promotion - Right Place - Right Time. It is essential that brand itself posses the qualities and traits to satisfy PLUS engage the audience in order to make brand reputation even more popular.

On today's world, influencers have come to play a big role! It is akin to earlier times when actors and actresses or sportspersons used to be roped in for enhancing brand image. For a brand facing a reputation crisis, it is important to set a criteria and choose apt influencers to drive the desired message home

Your network can build your net worth, especially during a crisis. For example, leveraging influencers who already trust and support your brand can help you maintain credibility. They can share positive experiences, provide reassurances, and amplify your crisis management efforts. This not only helps in damage control but also strengthens your brand reputation through trusted voices.

In order to build a solid brand equity, it is important to build long term relationships. Influencers are no exception! Once the discovery of influencers is done right after understanding their trend of posting, it is important to strike a chord and work in a mutually beneficial way.

Personalisation is the key! If you step in influencers shoes, they would have built their community and honed their craft by adding a touch of their personality and what community needs to / wants to hear. Once all the brand guidelines are in place, let the influencer do their job.

Be flexible and ready to pivot your strategy based on feedback and performance metrics, ensuring your approach remains relevant and effective.