Es importante generar un documento donde se alinee los valores corporativos con el contenido del embajador de la marca para tener una sinergia.

To realign ambassadors’ messaging, reinforce core values through training, maintain open communication, and provide regular feedback to ensure alignment with your brand.

Conduct a refresher session on core values, aligning them with ambassadors' roles. Share clear guidelines and real-world examples to reinforce consistency. Provide constructive feedback, regular check-ins, and motivational support to ensure their messaging authentically represents the brand's identity.

Estratégias para realinhar embaixadores da marca: 1. Reafirme os fundamentos da marca e alinhe expectativas em comunica??es claras. 2. Crie um guia de comunica??o com exemplos práticos para orientar mensagens e comportamentos. 3. Promova workshops e disponibilize canais de feedback para suporte contínuo. 4. Acompanhe comunica??es e ofere?a feedback construtivo para corrigir desalinhamentos. 5. Destaque boas práticas e ofere?a incentivos para refor?ar engajamento. 6. Corrija desvios com diálogo e, se necessário, encerre parcerias que prejudiquem a marca. Uma abordagem estratégica e colaborativa garantirá embaixadores alinhados com autenticidade e consistência.

To realign brand ambassadors straying from core values, start with clear and consistent communication. Reinforce the brand's mission, vision, and values through training sessions, workshops, and regular check-ins. Provide specific examples of on-brand messaging and behavior. Encourage open dialogue and feedback to address any misunderstandings or concerns. Monitor their activities closely and provide timely guidance and correction. Consider using a centralized platform to share brand guidelines and resources. Finally, reward and recognize ambassadors who consistently embody the brand's values to reinforce positive behavior.