Reacting quickly to a disruptive competitor requires agility, but not recklessness. As a marketer, you must constantly monitor 3 key axes: customer perception, your own positioning, and your competitors positioning. When a competitor makes a disruptive move, reassessing these axes and considering a strategy adjustment may be critical. A classic case of failure in this regard is the Blackberry vs. Nokia vs. Apple scenario — where both Blackberry and Nokia were slow to reassess and adapt to Apple's disruptive innovations.

I've used these strategies below, but the key is staying agile and responsive. - quickly analyse your competitor's strengths and identify gaps in your strategy. - double down on your USPs, ensuring your messaging clearly highlights key benefits - enhancing customer experience would be a priority: consider offering personalised service and loyalty incentives to retain customers. - fast-track relevant innovations - target overlooked segments, and use real-time data to adjust campaigns - finally ramp up A/B testing and experiment with new channels

Sometimes it happens and first of all you must stay calm and move smart. Study what makes them different, but don't just copy them. Talk to your customers about what they love about you. Maybe tweak your products or message, using your strengths like better service to stand out. Test new ideas quickly. Often, a new rival pushes you to get even better. Focus on fixing customer problems your way - don't just react to competitors. Sometimes the best defense is being more you, not trying to be them.

Em primeiro lugar, precisamos entender se o movimento do concorrente foi disruptivo ou apressado. Responder de modo acelerado a este estímulo pode ser apenas uma forma de cometer erros que podem ficar conectados à sua marca por muito e muito tempo. O movimento precisa ser ágil e n?o no desespero.

In situations like this, when a new competitor shakes things up, it's key to stay flexible. First, study what they're doing differently and see if you can adjust your marketing plan to highlight your own strengths. Focus on what sets you apart, whether it's your product, customer service, or brand values. Stay creative, experiment with new ideas, and keep your audience engaged. This way, you can stay ahead even when the market shifts.