When your ad inventory is nearly sold out, it's crucial to maximize value and maintain strong client relationships. Here's how to navigate this situation:

• Highlight scarcity: Emphasize the limited availability to create urgency and justify premium pricing.

• Offer alternatives: Suggest other high-impact options, like future campaigns or different ad formats.

• Value loyal clients: Provide priority access or special deals to your most valuable clients to maintain long-term partnerships.

How do you handle inventory shortages in media sales? Share your strategies.