Es importante identificar las plataformas que integrarán tu campa?a así como las aplicaciones a las mismas, recordemos que no todas las plataformas son para todas las marcas, un punto importante es el monitoreo para evaluar si funciona o no.

Stay ahead through industry research and strong relationships with platform reps—they’re invaluable for insider insights. But the real focus? Great creative. Platforms evolve, but powerful, resonant content always cuts through.

When platform changes put your ad campaign at risk, agility is your best tool. Stay ahead by continuously monitoring trends, adjusting creative formats, and reallocating your budget to where engagement remains strong. Testing and learning from new platform features can also unlock unexpected growth opportunities.

Instead of stressing, adapt fast. The key is attention arbitrage—wherever your audience goes, you follow. If one platform shifts, double down on others where attention is still underpriced. Test new formats, experiment with ads, and stay nimble. But here’s the real hack: focus on your creative. Platforms change, but great content always wins. If your message resonates, it’ll break through anywhere. Adjust your tactics, but never lose sight of the consumer’s attention. Be obsessed with where they are and keep bringing value. You’ll win no matter the changes.

1. Stay Informed: Monitor platform updates: Keep a close eye on announcements and changes made by the platforms you're using. Join relevant communities: Participate in online forums and communities to stay updated on industry trends and best practices. 2. Assess the Impact: Evaluate your campaign: Analyze how the platform changes will affect your targeting, ad formats, and overall performance. Identify potential risks: Determine the potential negative consequences of the changes and develop contingency plans.